Home Техника Управление на информацията

Управление на информацията



Дефиниция

Управление на информацията(Управление на информацията, IM) е цялостно използване на технологични, икономически, политически, правни и хуманистични методи и средства за контролиране на информационния поток (включително неформален информационен поток и формален информационен поток), дейност, насочена към подобряване на ефективността на използването на информация и макс. имитираща полезната стойност на информацията.

Информациятае проявление на състоянието на съществуване и атрибутите на движението на нещата." Нещата "общо се отнасят до всички възможни обекти в човешкото общество, мисловни дейности и природа." Начинът да бъдат "отнася се до вътрешната структура и външната връзка на нещата." Движението "общо се отнася до промените във всички значения, включително механични, физични, химични, биологични, умствени и социални движения. "Състоянието на движение" се отнася до характеристиките, ситуацията и законите на нещата, променящи се във времето и пространството.

Информацията обикновено се предава от производителя на информация към потребителя на информация по два начина. Единият е, че производителят на информациядиректнотече към потребителя на информация, което се наричанеформален информационен поток; другият е, че информацията е под контрола на информационната система.b>Потокът към потребителите на информация се наричаобикновен формационен поток.

Theso-calledinformationmanagementreferstothescientificplanning,organization,controlandcoordinationofvariousrelatedfactorsofhumansocialinformationactivities(mainlypeople,information,technologyandinstitutions)toachieveinformationresourcesTheprocessofrationaldevelopmentandeffectiveutilization.Itnotonlyincludesthemanagementofinformationcontentatthemicrolevel-informationorganization,retrieval,processing,service,etc.,butalsothemanagementofinformationinstitutionsandinformationsystemsatthemacrolevel.

Theworkprocessofensuringtheeffectiveoperationoftheinformationsystemthroughthedevelopmentofacompleteinformationmanagementsystemandtheuseofmoderninformationtechnology.Therearebothstaticmanagementanddynamicmanagement,butmoreimportantly,dynamicmanagement.Itnotonlyneedstoensurethecompletestateofinformationmaterials,butalsotoensurethattheinformationsystemoperatesnormallyinthecycleof"informationinput-informationoutput".

Informationmanagementisasocialactivitycarriedoutbyhumansinordertocollect,processanduseinformation.Itistheinevitableresultandtrendcausedbythedevelopmentofscienceandtechnology,thechangesinthesocialenvironment,andtheprogressofhumanthought.

Definitionandunderstanding

Therapiddevelopmentandwideapplicationofinformationtechnologiessuchascomputers,globalcommunicationsandtheInternethavecausedprofoundchangesintechnology,economy,cultureandsociety.Sincethe1990s,mankindhasenteredaneweraofeconomicdevelopmentcharacterizedby"informatization","networking"and"globalization".Informationhasbecomeanimportantsupportforsocialandeconomicdevelopmentaftermaterialandenergy.Resources,itischangingtheallocationofsocialresources,changingpeople'svalues,workandlifestyle.Understandinginformation,informationscience,informationtechnologyandinformationsociety,andgraspinginformationresourcesandinformationmanagementareasimportanttocontemporarymanagersasgraspingcorporatefinancialmanagement,humanresourcemanagementandlogisticsmanagement.

Theobjectofinformationmanagementisinformationresourcesandinformationactivities;informationscienceisthescienceofstudyingthelawsofinformationmovementandapplicationmethods;informationtechnologyisaboutthegeneration,transmission,transmission,reception,transformation,identificationandcontrolofinformationThegeneraltermforappliedtechnology,whichbridgesthegapbetweeninformationscienceandproductionpracticeapplications;informationmanagementscienceisasciencethatstudiesinformationresourcesandinformationactivitiesandstudiesthebasiclawsandmethodsofvariousinformationmanagementactivities.

Fortheabovedefinition,wemustpayattentiontounderstandingfromthefollowingaspects:

Обекти за управление на информация

(1)Информационни ресурси

Itisanorganismofinformationproducers,information,andinformationtechnology.Thefundamentalpurposeofinformationmanagementistocontroltheflowofinformationandrealizetheutilityandvalueofinformation.However,informationisnotallresources.Inordertomakeitaresourceandrealizeitsutilityandvalue,itisnecessarytoresortto"human"intelligenceandinformationtechnology.Therefore,"people"arethemainbodycontrollinginformationresourcesandcoordinatinginformationactivities,andarethemainelements.Thecollection,storage,transmission,processingandutilizationofinformationandotherinformationactivitiesareinseparablefromthesupportofinformationtechnology.Withoutthepowerfulroleofinformationtechnology,itisimpossibletoachieveeffectiveinformationmanagement.Sinceinformationactivitiesareessentiallyfortheproduction,transmissionandutilizationofinformationresources,informationresourcesareoneoftheobjectsandresultsofinformationactivities.Thethreeelementsofinformationproducer,information,andinformationtechnologyformanorganicwhole-informationresourcesarethebasicelementsthatconstituteanyinformationsystemandareoneoftheresearchobjectsofinformationmanagement.

(2) Информационни дейности

Itreferstothemanagementactivitiesandserviceactivitiescarriedoutbyhumansocietyaroundtheformation,transmissionandutilizationofinformationresources.Theformationstageofinformationresourcesischaracterizedbyactivitiessuchasinformationproduction,recording,collection,transmission,storage,andprocessing,withthepurposeofformingusableinformationresources.Thedevelopmentandutilizationstageofinformationresourcesischaracterizedbythetransmission,retrieval,analysis,selection,absorption,evaluation,andutilizationofinformationresources.Thepurposeistorealizethevalueofinformationresourcesandachievethepurposeofinformationmanagement.Theresearchobjectofinformationmanagementisnotcomprehensiveifitsimplymanagestheinformationresourcesandignorestheinformationactivitiescloselyrelatedtotheinformationresources.

Управление на информацията в управлението

Основните функции на управленските дейности "планиране, организация, лидерство, контрол" все още са основните функции на дейностите по управление на информацията, но основните функции на управлението на информацията са по-важни.

Informationmanagementisasocial-scaleactivity

Itreflectstheuniversalityandsocialityofinformationmanagementactivities.Itisauniversalinformationacquisition,controlandutilizationactivityinvolvingawiderangeofsocialindividuals,groups,andthestate.

Управление на информационни продукти (микро): събиране на информация, поръчване, анализ, разпространение на информационни продукти

Управление на информационната система (средно): проектиране, внедряване и оценка, управление на сигурността, разпределение на информационни ресурси и др.

Informationindustrymanagement(macro):industrialstructureandtesting,informationserviceindustrymechanismandmanagementmode,industrialpolicyandinformationlegislation,socialinformationization

——YueJianbo.FundamentalsofInformationManagement.TsinghuaUniversityPress,1999

Основен процес

Информацията не е непозната за всички. В реалния живот всеки непрекъснато получава информация, обработва и използва информация през цялото време, като всички се занимават с информация.

Animportantfeatureofmodernmanagersinthemanagementstyleisthattheyrarelydealwith"specificthings",butmorewith"things".Thelargerthescaleofthemanagementsystemandthemorecomplexthestructure,thestrongerthethirstforinformation.Infact,foranyorganizationtoformaunifiedwillandaunifiedpace,thevariouselementsmustbeabletoaccuratelyandquicklytransmitinformationtoeachother.Managersmustrelyonvariousinformationfrominsideandoutsidetheorganizationtoeffectivelycontroltheorganization.Information,liketalents,rawmaterialsandenergy,isregardedasanimportantresourceforthesurvivalanddevelopmentofanorganization,andhasbecomeaprerequisiteformanagementactivities.Allmanagementactivitiescannotbeseparatedfrominformation,andalleffectivemanagementcannotbeseparatedfrominformationmanagement..

Управление на информация се отнася до общия термин за информация, събрана, обработена, въведена и изведена от хора в целия процес на управление. Процесът на управление на информация включвасъбиране на информация, предаване на информация, обработка на информация и съхранение на информация.

Събирането на информацияе придобиването на оригинална информация.

Informationtransmissionisthetransferofinformationintimeandspace,becauseinformationcanonlybeeffectivewhenitisdeliveredtotheneedyinatimelyandaccuratemanner.

Informationprocessingincludesthetransformationofinformationformandtheprocessingofinformationcontent.Theformchangeofinformationreferstotheaccuratetransmissionofinformationtothereceiverbychangingthecarrierintheprocessofinformationtransmission.

Thecontentprocessingofinformationreferstotheprocessingandsortingoftheoriginalinformationtorevealthecontentoftheinformationindepth.Aftertheinformationcontentisprocessed,theinputinformationcanbetransformedintotherequiredinformation,andcanbeusedinatimelyandeffectivemanner.InformationmanagementisalsoveryimportantinaheadhuntingcompanysuchasFiberhomeHeadhunting.Whentheinformationissenttotheuser,somearenotuselessafteruse,andsomeneedtobekeptforlaterreferenceandretention.Thisisinformationstorage.Throughthestorageofinformation,regularitycanberevealedfromit,anditcanalsobereused.

Withtherapiddevelopmentandpopularizationofscienceandtechnology,especiallyinformationengineering,computertechnologyandotherhigh-techtechnologies,today'sworldhasenteredtheinformationage.Enterprisesandorganizationsrequiremoreandmoreinformationprocessing,andthespeedisgettingfasterandfaster.Inorderformanagerstograspaccurateandreliableinformationinatimelymanner,andformtruefeedbackafterimplementation,afullyfunctionalandefficientinformationmanagementsystemmustbeestablished.Theinformationmanagementsystemadoptstechnicalequipmentmainlybasedonelectroniccomputers,andisconnectedtovariousinformationterminalsthroughanautomatedcommunicationnetwork.Itusesacomprehensivecommunicationnetworktocommunicateallaspectsofcontacttoensurerapid,accurate,andtimelycollectionanddeliveryofinformationOrder.

Характеристики

(1)Характеристики на управление

Информационният мениджмънт отпечатък в управлението, така че има общите характеристики на управлението. Например, основните функции на управлението са планиране, организация, лидерство и контрол. Обектът на управлението е дейността на организацията и целта на управлението да постигне Те са налични в управлението на информацията. Въпреки това, като специален тип управление, управлението на информацията има свои собствени уникални характеристики:

1.Theobjectsofmanagementareinformationresourcesandinformationactivities;

2,informationmanagementrunsthroughIntheentiremanagementprocess,ithasitsownmanagementandsupportsothermanagementactivities.

(2)Характеристики на времето

1.Количеството информация расте бързо

Witheconomicglobalization,theworld’sThepolitical,economic,andculturalexchangesbetweenorganizationsarebecomingmorefrequent;thelinksbetweenorganizationsarebecomingmoreandmoreextensive;thelinksbetweenvariousdepartmentswithintheorganizationareincreasing,andalargeamountofinformationisgenerated.Atthesametime,therapiddevelopmentofinformationorganizationandstoragetechnologyhasmadetheaccumulationofinformationreliableandconvenient.

2. Скоростта на обработка и разпространение на информация е по-бърза

Duetotherapiddevelopmentofinformationtechnology,thespeedofinformationprocessinganddisseminationisgettingfasterandfaster.

3Методите за обработка на информацията стават все по-сложни

Withtheincreasingdemandforinformationinmanagementwork,informationprocessingmethodsarebecomingmoreandmorecomplex.Earlyinformationprocessingwasmostlyanempiricalprocessingorsimplecalculation.Processingmethodsrequirenotonlygeneralmathematicalmethods,butalsomethodssuchasmathematicalstatistics,operationsresearch,andartificialintelligence.

4. Изследователските полета, включени в управлението на информацията, продължават да се разширяват

От научна гледна точка, управлението на информацията включва управление, социални науки, науки за поведението, и икономика. Наука, психология, компютърни науки и т.н.; от техническа гледна точка управлението на информацията включва компютърни технологии, комуникационни технологии, технологии за автоматизация на офиса, технологии за тестване, технологии за микрофилмиране и др.

Класификация

1.Класификация според ниво на управление:управление на макроинформация,управление на мезоинформация,управление на микроинформация;

2,classificationaccordingtomanagementcontent:informationProductionmanagement,informationorganizationmanagement,informationsystemmanagement,informationindustrymanagement,informationmarketmanagement,etc.;

3.Classifiedbyapplicationscope:industrialenterpriseinformationmanagement,commercialenterpriseinformationmanagement,governmentinformationmanagement,publicutilitiesInformationmanagement,etc.;

4. Класификация по методи на управление: ръчно управление на информация, управление на информационни технологии, управление на информационни ресурси и др.;

5. Класификация по съдържание на информация: управление на икономическата информация, управление на технологията на информацията, управление на информацията в образованието, управление на военната информация и др.

Informationmanagementrequirements

Timeliness

Theso-calledtimelinessmeansthattheinformationmanagementsystemmustbesensitiveandrapidtodiscoverandprovidetheinformationneededformanagementactivities.Therearetwoaspectshere:Ontheonehand,itisnecessarytodiscoverandcollectinformationinatimelymanner.Theinformationinmodernsocietyiscomplexandfast-changing.Someinformationisfleetingandcannotberecalled.Therefore,themanagementofinformationmustreflecttheprogressanddynamicsoftheworkinthefastestandmostagilemanner,andrecordthesituationsandproblemsthathaveoccurredinatimelymanner.Ontheotherhand,wemustdeliverinformationinatimelymanner.Informationcanonlybeeffectivewhenitistransmittedtothosewhoneedit,andithasastrongtimeliness.Therefore,itisnecessarytoprovideusefulinformationtorelevantdepartmentsandpersonnelbythefastestandmosteffectivemeanstomakeitthebasisfordecision-making,command,andcontrol.

Accurate

Informationisnotonlyrequiredtobetimely,butalsoaccurate.Onlyaccurateinformationcanenabledecisionmakerstomakecorrectjudgments.Distortedandevenerroneousinformationnotonlyfailstoguidemanagement,butonthecontrarycanleadtomanagementerrors.

Inordertoensuretheaccuracyoftheinformation,theoriginalinformationisfirstrequiredtobereliable.Onlyreliableoriginalinformationcanprocessaccurateinformation.Whencollectingandsortingoutoriginalmaterials,informationworkersmustadheretoanattitudeofseekingtruthfromfacts,overcomesubjectivearbitrariness,andcarefullyverifytheoriginalmaterialssothattheycanaccuratelyreflecttheactualsituation.Thesecondistomaintaintheunityanduniquenessofinformation.Thevariouslinksofamanagementsystemarebothinterrelatedandmutuallyrestricted,andtheinformationreflectingtheactivitiesoftheselinksiscloselyrelated.Therefore,alotofinformationinthesystemcanbesharedindifferentmanagementactivities,whichrequiresthattheinformationinthesystemshouldbeunifiedandunique.Therefore,whenprocessingandsortinginformation,itisnecessarytopayattentiontotheunificationofinformationandthesamemeasurementunittoavoidconfusionintheuseofinformation.

ManagementSystem

Introduction

Withoutaperfectmanagementsystem,anyadvancedmethodsandmeanscan'tgivefullplaytoitseffect.Inordertoensuretheeffectiveoperationoftheinformationmanagementsystem,wemustestablishacompletesetofinformationmanagementsystemsastheregulationsandguidelinesforinformationworktostandardizeinformationmanagement.Establishingasoundinformationmanagementsystemmainlyincludesthefollowingaspects:

Establishinganoriginalinformationcollectionsystem

Allinformationrelatedtoorganizationalactivitiesshouldbecollectedaccuratelyandwithoutomission.Tothisend,itisnecessarytoestablishacorrespondingsystem,arrangeaspecialpersonorsetupaspecialorganizationtoengageintheworkofcollectingoriginalinformation.Inorganizationalinformationmanagement,necessaryrewardsshouldbegiventounitsandindividualswithoutstandingworkperformance,andthosewhocauseinformationdelaysanddistortionsduetoirresponsibility,orwhomakeuporprovidefakedataforsomepurpose,shouldbegivenNecessarypunishment.

Specifyinformationchannels

Ininformationmanagement,theverticalinformationchannelsbetweentheupperandlowerlevelsmustbeclearlydefined,andthehorizontalinformationchannelsbetweenthesamelevelsmustbeclearlydefined.Establishnecessarysystemstoclarifytheresponsibilitiesandobligationsofvariousunitsanddepartmentsinprovidinginformationtotheoutsideworld,andcarryoutareasonabledivisionoflaborwithintheorganizationtoavoidrepeatedcollectionandcollectionofinformation.

Improvetheutilizationrateofinformation

Theutilizationrateofinformationgenerallyreferstothepercentageofeffectiveinformationinthetotaloriginalinformation.Thehigherthepercentage,thegreatertheeffectivenessofinformationwork.Onthecontrary,itnotonlycauseswasteinhumanandmaterialresources,butalsopreventsthenormalcirculationofusefulinformation.Therefore,itisnecessarytostrengtheninformationprocessinginstitutionsandimprovethebusinesslevelofinformationstaff,improvetheinformationmanagementsystem,andprovideinformationstaffwiththeabilitytoidentifyinformationthroughspecialtraining.Atthesametime,itisnecessarytopayattentiontotheuseofscientificquantitativeanalysismethods,tofindtherulesfromalargeamountofdata,toimprovethelevelofscientificmanagement,andtomaketheinformationfullyfunctional.

Establishaninformationfeedbacksystem

Informationfeedbackreferstothetimelydetectionofdeviationsintheimplementationofplansanddecisions,andeffectivecontrolandadjustmentoftheorganization,ifyourespondtodeviationsintheimplementationSluggishness,onlydiscoveredaftermakingabigmistake,thiswillbringlossestothework.Therefore,theorganizationmustputthetracking,inspection,supervisionandfeedbackinmanagementinanimportantposition,strictlystipulatethesupervisionandfeedbacksystem,regularlyconductin-depthanalysisofvariousdataandinformation,andestablishafastandsensitiveinformationfeedbacksystemthroughmultiplechannels..

Основен модел

Въведение

Четири модела на управление на информацията: От диктатура към демокрация

AccordingtoResearchontheinformationapplicationanddevelopmenthistoryofmanycompanieswillrevealthattherearemainlyfourtypicalinformationmanagementmodels:

(1)Informationdictatorshiponlyhasaverysmallnumberofpeoplewhohavetherighttoobtaininformation;

(2)Информационна анархия, всеки може да изгради своя собствена информационна система, в състояние на хаос;

(3) Информационната демокрация може да тече свободно, но в контролирана държава;

(4)Theinformationambassadorisbeyondthescopeofasingleorganization,andinformationismoredemocratic,andaninformation"embassy"isestablishedattheboundaryoftheenterprise.

Informationdictatorship

Informationdictatorshipreferstotheconcentrationofinformationprivilegesinthehandsofafewpeople.Althoughafewseniormanagerscangetsomeusefulinformation,theyoftenneedtogothroughanexpensiveinformationsystem-ManagerInformationSystemEIS.ThisEISsystemisverycomplicated,difficulttoprogram,andinconvenienttouse.Themoreseriousanddeep-seatedproblemliesinthefactthatsincealldecisionsaremadebyafewpeople,thewisdomofmanyemployeeshasnotbeenused.

Inaddition,thereisamoresubtleinformationdictatorshipmodel,thatis,corporatemanagersandotherbusinessmanagersdonothaveanyEISsystem,butthecompanyhascultivatedandtrainedagroupofmastersandinstalledthemontheircomputers.Developedspecializedreporting,analysisandstatisticalsoftware.Thisconceptcalled"informationcenter"expandedtheuseofinformationtomorebusinesspeople,butunconsciously,thesetechnicalelitesbecameanotherformofinformationdictator.

Inthesetwomodesofinformationdictatorship,themiddleandlower-levelemployeesaredeprivedoftherighttoenjoyinformation.Thisresultsintwotypesofpeople:theinformationprivilegedclassandtheinformationisolationclass.Theinformationisolationclassmaybeputundermorepressuretodemandbetterworkperformance,butitisverydifficultwithoutgivingtheminformationknowledge.

Sotheymaylaunchaninformationrebellionanddemandtheestablishmentoftheirowndatamanagementsystem.Thisisthebasisfordataoverload.

Informationanarchy

Informationanarchystemsfromthefactthattheindividualordepartmentputstherequiredinformationintotheirowngrasp.Theresultistherapidgenerationofseparatedata"territories"or"underground"databases.Becausethese"underground"databasesarebasedonincompatiblesoftwareandhardwareplatformsandapplications,theycannotbeconnectedatall.Theinherentchaosandothershortcomingsofthisanarchyhavecausedseriousdamagetointernalcommunicationandcorporateprofits.

Similartomanyshort-livedanarchyeventsinhistory,informationanarchyisoftenjustashortcarnivalprocess.Thedepartmentthatbuildsitsownundergrounddatabasecanonlybesatisfiedwiththesolutionforaninstant,becauseoncetheseniormanagementreceivesreportsofinconsistentdatafromdifferentdepartments,theywillquestiontheauthenticityofthedata.Sosoonerorlatertheseunknownundergrounddatabaseswillbeunified.

InformationDemocracy

Manycompanieshavecometounderstand:Lettingallemployeesinthecompanyshareinformationcangreatlyincreasethevalueofinformation.Theyalsounderstandthatinordertomakecorporatebehaviormoreagileandefficient,mostemployeescannotbeshutoutofthedoorofinformationandletthemworkblindly.

Theinformationanalysismodelofchewingonnumbers,doingthingsindependently,anddecentralizedwillgraduallygivewaytoinformationdemocracy.Thelatterempowersenterprisestoactfasterandmoreagilebyimprovingaccurateinformationtoemployeesanddecentralizingdecision-makingpower.Accordingtosurveys,thegreaterthedegreeofdemocratizationandempowerment,thegreaterthevalueofinformation.Andthemoreinclinedtobreakinstitutionalboundaries,thegreaterthevalueofinformation.Druckeralsobelievesthat"decisionsshouldbemadeatthelowestleveloftheorganization,andascloseaspossibletotheexecutorofthisdecision."

InformationAmbassador

InformationdemocracydoesnotneedtobelimitedtotheenterpriseInthefirewall.ThroughtheInternet,informationdemocracycanbeextendedtocustomers,suppliers,andpartnersthroughcorporateextranets.Theenterpriseextranetwithbusinessintelligenceshouldbeasecurewebsite,andusersoutsidetheenterprisecanobtainandanalyzeinformation.Theyarecalledinformationambassadorsbecausetheyrepresenttheforefrontofcommunicationbetweenthecompanyandtheoutsideworld.Visionarycompaniesusee-commercetoestablishinformationambassadors,thepurposeofwhichistoprovideexternaluserswithameanstoobtain,analyze,andsharerelevantinformation.Usingthiskindofinformationambassador,customers,suppliersandpartnerswillalsomaketheirbusinessmoreintelligent.Enterpriseextranetsaremainlyformedinthefollowingthreeapplicationareas:supplychainextranets,userrelationshipextranets,andinformationintermediaryextranets.

ThiskindofinformationambassadorwillbethemaindifferencebetweenthecompanythatwillcarryoutInternetbusinessinthefutureandothercompanies.Thesecompaniesthatcanusevalue-addedinformationtoimprovetheirproductsandserviceswillbeabletoprovidecustomerswithmorevaluablesuggestionsandultimatelywincustomerloyalty.

Relations

Introduction

Thereisanaturalconnectionbetweencorporatecultureinnovationandinformationmanagement,suchashumannature,knowledge,andinnovation.Informationmanagementandcorporatecultureareinseparable.Informationmanagementistheeracoordinatesandnormsofcorporateculture.Informationmanagementconstructionalsoneedsculturalsupport,whichispreciselyforefficientinformationmanagement.

Softresources

Enterpriseresourcescanbedividedintohardresourcesandsoftresources.Bothcorporateinformationandcorporateculturebelongtothesoftresourcesofthecompany.Corporateinformationandcorporateculturehavethefollowingcharacteristics:

(1) Възобновяемост

Hardresourcesarelimitedandcannotberegenerated.However,corporateinformationandcorporatecultureinnovationarerelativelyinfiniteandrenewable.Knowledge,culture,ideas,ideas,etc.,arenotusedlessandless,butusedmoreandmore.Willcontinuetogrowinuse.Knowledge,technology,culture,ideas,etc.areallcapableofcontinuousinnovation,continuousdevelopment,andcontinuousincrease.Informationresourceshavealifespan.Withtheextensionoftime,theusevalueofinformationgraduallydecreasesorevendisappearscompletely.Butinformationhasdifferentmeaningsatdifferenttimes,places,andpurposes.Thusshowingnewusevalue.

(2) Споделяне

Hardresourcesaregenerallyexclusiveandexclusive,andhaveobviousboundaries.However,corporateinformationandcorporatecultureinnovationaredifferentandshareable.Knowledge,technology,culture,ideas,etc.canallbelearnedandmastered.Theyareborderless,relyingonalearningability,andabilityisasoftresource,whichcanalsobecultivatedandcultivated.Corporateinformationcanalsobeusedbymultipleparties.

(3) Маргиналните разходи намаляват, но маргиналните ползи се увеличават

Themarginalcostofhardresourcesisincreasing.However,corporateinformationandcorporatecultureinnovationaredifferent.Thecostwillnotincreasewiththeincreaseinusage.Onthecontrary,thecostwilldecreasewiththeincreaseofusersandusage.Themoreyoulearnaboutknowledge,technology,andculture,themoreyouaccumulate,thelowerthecostofre-learning,andthefasterandmoreyoumasternewtechnologiesandknowledge.Knowledge,technology,culture,etc.canbecontinuouslyimproved,andtheirmarginalbenefitsareincreasing.

(4) С висока добавена стойност и силна конкурентоспособност

Productsbasedonhardresourcesareeasytolearnandimitate.Theincreaseinsales,themoreyousell,thelowertheprofit,resultingin"smallprofitsbutquickturnover".However,informationproductsaredifferent.Becauseoftheirhightechnicalcontent,highculturaltaste,andgreatsocialeffects,theyaredifficulttolearnandimitate,andtheyhaveacertaindegreeofmonopoly.Incorporateserviceandmanagement,goodcorporatecultureinnovationisreflectedingoodmarketingrelationshipsandmarketeffects.

Ролята на културата в управлението

(1)Фактори на корпоративната среда

Thecorporateenvironmentisthemostimportantfactorinshapingcorporateculturalinnovation.Itisthesocialandbusinessenvironmentinwhichtheproductionandoperationoftheenterpriseislocated,includingtheconditionsofthemarket,government,andtechnologicalenvironment.Thesefactorsarethedirectreasonsthataffecttheimplementationofinformationmanagement.Therapiddevelopmentofinformationtechnologyhasevokedtheemergenceoftheknowledgeeconomy,andtheconstantsingingoftheknowledgeeconomyaroundtheworldhaspromotedthehighintegrationandrefinementofinformationresourcesbyenterprises,andachievedfullsharing.Thisisactuallyinformationmanagement.

(2) Стойностни понятия

Values​​areatthecoreofcorporatecultureandarethekeytowhethercorporateculturalinnovationcanplayapositiveroleinbusinessoperations.Thevalues​​ofanenterpriseareactuallythecorecontentoftheenterprise'sideologicalcultureandideologicalsystem,aswellasthespirit,belief,motivationandpursuitoftheenterprise.Forexample,manydomesticandforeigncompanieshavetheirowncorevalues,andthesevalues​​areguidingthecultureanddevelopmentofthecompany,andtheyhavereceivedgoodresults.Companiesthatimplementinformationmanagementadheretothecorevalues​​ofknowledge,buttheyalsoadheretothepeople-orientedvalues,becauseknowledgeismainlystoredinpeople'sbrains.Suchvalues,whicharedifferentfromthoseofthetraditionalindustrialera,willencouragecompaniestoformaninnovativeatmosphereofcorporateculturethatupholdsknowledgeandrespectstalents.Andtheguidingspiritandspecificinformationmanagementideasandmethodsaretransformedintothedailymanagementandemployeebehaviorofthecompany,sothatemployeescanshowunusualenthusiasmintheirworkandarewillingtodotheirbestforthedevelopmentofthecompany,andultimatelypromoteinformationmanagementsubjectivelySmoothimplementation.

(3) Стимулиращи културни фактори

Ininformationmanagement,knowledge-basedemployeespaymoreattentiontospiritualthingssuchasreputationwhileattachingimportancetomaterialincentives.Companiesshouldtrytoaddmoreeffectivenewincentivecontentinresponsetothesenewcharacteristicsandneeds.

(4) Фактори на корпоративната културна мрежа

Culturalnetworkreferstothemainchannelandpathforthetransmissionofcorporateculturalinnovationinformation,whichiscorporatevalues​​andheroicanecdotesThe"carrier"ofthecompanyisachannelforspreadingcorporatecultureandinnovation.Businessmanagersoftenuseformalandinformalculturalnetworkchannelstodisseminaterelevantinformationthatisconducivetothedevelopmentofinformationmanagement,publicizeandeducatethecompany’sdevelopmentmission,strategy,values,corporatespiritandotherculturestoachieveasubtleeffect.

Culturalinnovation

Inordertosuccessfullyimplementinformationmanagement,enterprisesmustcarefullystudythecharacteristicsofcorporateculturalinnovationunderinformationmanagement,andactivelybuildacorporateculturesystemthatpromotesinformationmanagementthroughcontinuousinnovation.Promotethemanagementlevelofenterpriseoperationsandimprovetheabilityofenterprisestocreatevalue.

(1)Подчертайте корпоративната култура, ориентирана към хората

Theimportantfeatureofthe"people-oriented"corporatecultureinnovationistovaluethevalueofpeopleandcorrectlyunderstandtheemployeesinthecompanyThestatusandroleofthecompanystimulatetheoverallawarenessofemployeesandfundamentallymobilizetheirenthusiasmandcreativity.Theneedsofknowledgeableemployeesforself-exposure,self-development,andself-realizationcanonlybemetina"people-oriented"corporateculturalinnovationenvironment.

(2)Корпоративната култура, която насърчава иновациите

Encouraginginnovationandsupportingchangearethedistinctivefeaturesofcorporatecultureinnovationthatpromotesinformationmanagement.InformationmanagementbackgroundInadditiontotransformingknowledgeresourcesintonewproducts,newprocesses,andneworganizationandmanagementthroughinnovationactivities,enterprisesmustalsotrytoquicklyproduceandmarkettheresultsofinnovation,whichmustbeassistedbycorporateculturalinnovation.,Inordertopromotetheenterprisetoreachaconsensusofseekinginnovationandchange.Enterpriseswillencountervarioussetbacksintheprocessofinnovation.Iftheywanttobepersevering,theymustestablishacorporatecultureinnovationthatencouragescontinuouslearningandtoleranceoffailure.

(3) Създаване на корпоративна култура, ориентирана към учене

Enterprisesmustimprovetheabilitytoacquireknowledgeandeffectivelyapplyknowledge,andlearning,researchanddevelopmentarejustThebasicwaytoacquirethisability.Enterprisesshouldcreatealearningenvironmentforallemployees,provideopportunitiesforcommonlearning,encourageemployeestobegoodatlearning,masterthelatestknowledge,improvelearningabilityandexecutionability,andmakelearningrunthroughtheentirecareerandcreatesomething.

(4) Изграждане на споделена корпоративна култура на хармония и доверие

Theexchangeandsharingofknowledgeisnotunconditionalandfree.EnterpriseknowledgeexchangeandsharingThereneedstobeaharmoniousenvironmentandinterpersonalrelationshipofmutualtrust.Enterprisesshouldcreateanatmosphereofknowledgeexchangeandsharing,andestablishafriendlyandcooperativesharedcorporatecultureinnovationfromseniormanagerstoordinaryemployees.Ofcourse,thiskindofsharedcorporatecultureinnovationmustbeguidedandrestrictedbycorrespondingincentivesandpunishmentmechanisms.Atthesametime,correspondingknowledgeandinformationexchangemethodsshouldbeadopted,suchase-mail,BBSforums,real-timeinformationexchangetoolsQQorblogs,etc.Toensureimplementation.

Corporateinformationandcorporateculturevareveryimportantsoftresourcesformodernenterprisestoenhancetheircompetitiveness.Agoodcorporateculturewilleffectivelypromotetherichandefficientuseofcorporateinformation.Therefore,continuouslyenrichingandinnovatingcorporateculturalinnovationandstrengtheningcorporateinformationconstructionhavebecomeareaswherecompaniescontinuetoconducttheoreticalandpracticalexploration.

This article is from the network, does not represent the position of this station. Please indicate the origin of reprint
TOP