Дефиниция
Управление на информацията(Управление на информацията, IM) е цялостно използване на технологични, икономически, политически, правни и хуманистични методи и средства за контролиране на информационния поток (включително неформален информационен поток и формален информационен поток), дейност, насочена към подобряване на ефективността на използването на информация и макс. имитираща полезната стойност на информацията.
Информациятае проявление на състоянието на съществуване и атрибутите на движението на нещата." Нещата "общо се отнасят до всички възможни обекти в човешкото общество, мисловни дейности и природа." Начинът да бъдат "отнася се до вътрешната структура и външната връзка на нещата." Движението "общо се отнася до промените във всички значения, включително механични, физични, химични, биологични, умствени и социални движения. "Състоянието на движение" се отнася до характеристиките, ситуацията и законите на нещата, променящи се във времето и пространството.
Информацията обикновено се предава от производителя на информация към потребителя на информация по два начина. Единият е, че производителят на информациядиректнотече към потребителя на информация, което се наричанеформален информационен поток; другият е, че информацията е под контрола на информационната система.b>Потокът към потребителите на информация се наричаобикновен формационен поток.
Theso-calledinformationmanagementreferstothescientificplanning,organization,controlandcoordinationofvariousrelatedfactorsofhumansocialinformationactivities(mainlypeople,information,technologyandinstitutions)toachieveinformationresourcesTheprocessofrationaldevelopmentandeffectiveutilization.Itnotonlyincludesthemanagementofinformationcontentatthemicrolevel-informationorganization,retrieval,processing,service,etc.,butalsothemanagementofinformationinstitutionsandinformationsystemsatthemacrolevel.
Theworkprocessofensuringtheeffectiveoperationoftheinformationsystemthroughthedevelopmentofacompleteinformationmanagementsystemandtheuseofmoderninformationtechnology.Therearebothstaticmanagementanddynamicmanagement,butmoreimportantly,dynamicmanagement.Itnotonlyneedstoensurethecompletestateofinformationmaterials,butalsotoensurethattheinformationsystemoperatesnormallyinthecycleof"informationinput-informationoutput".
Informationmanagementisasocialactivitycarriedoutbyhumansinordertocollect,processanduseinformation.Itistheinevitableresultandtrendcausedbythedevelopmentofscienceandtechnology,thechangesinthesocialenvironment,andtheprogressofhumanthought.
Definitionandunderstanding
Therapiddevelopmentandwideapplicationofinformationtechnologiessuchascomputers,globalcommunicationsandtheInternethavecausedprofoundchangesintechnology,economy,cultureandsociety.Sincethe1990s,mankindhasenteredaneweraofeconomicdevelopmentcharacterizedby"informatization","networking"and"globalization".Informationhasbecomeanimportantsupportforsocialandeconomicdevelopmentaftermaterialandenergy.Resources,itischangingtheallocationofsocialresources,changingpeople'svalues,workandlifestyle.Understandinginformation,informationscience,informationtechnologyandinformationsociety,andgraspinginformationresourcesandinformationmanagementareasimportanttocontemporarymanagersasgraspingcorporatefinancialmanagement,humanresourcemanagementandlogisticsmanagement.
Theobjectofinformationmanagementisinformationresourcesandinformationactivities;informationscienceisthescienceofstudyingthelawsofinformationmovementandapplicationmethods;informationtechnologyisaboutthegeneration,transmission,transmission,reception,transformation,identificationandcontrolofinformationThegeneraltermforappliedtechnology,whichbridgesthegapbetweeninformationscienceandproductionpracticeapplications;informationmanagementscienceisasciencethatstudiesinformationresourcesandinformationactivitiesandstudiesthebasiclawsandmethodsofvariousinformationmanagementactivities.
Fortheabovedefinition,wemustpayattentiontounderstandingfromthefollowingaspects:
Обекти за управление на информация
(1)Информационни ресурси
Itisanorganismofinformationproducers,information,andinformationtechnology.Thefundamentalpurposeofinformationmanagementistocontroltheflowofinformationandrealizetheutilityandvalueofinformation.However,informationisnotallresources.Inordertomakeitaresourceandrealizeitsutilityandvalue,itisnecessarytoresortto"human"intelligenceandinformationtechnology.Therefore,"people"arethemainbodycontrollinginformationresourcesandcoordinatinginformationactivities,andarethemainelements.Thecollection,storage,transmission,processingandutilizationofinformationandotherinformationactivitiesareinseparablefromthesupportofinformationtechnology.Withoutthepowerfulroleofinformationtechnology,itisimpossibletoachieveeffectiveinformationmanagement.Sinceinformationactivitiesareessentiallyfortheproduction,transmissionandutilizationofinformationresources,informationresourcesareoneoftheobjectsandresultsofinformationactivities.Thethreeelementsofinformationproducer,information,andinformationtechnologyformanorganicwhole-informationresourcesarethebasicelementsthatconstituteanyinformationsystemandareoneoftheresearchobjectsofinformationmanagement.
(2) Информационни дейности
Itreferstothemanagementactivitiesandserviceactivitiescarriedoutbyhumansocietyaroundtheformation,transmissionandutilizationofinformationresources.Theformationstageofinformationresourcesischaracterizedbyactivitiessuchasinformationproduction,recording,collection,transmission,storage,andprocessing,withthepurposeofformingusableinformationresources.Thedevelopmentandutilizationstageofinformationresourcesischaracterizedbythetransmission,retrieval,analysis,selection,absorption,evaluation,andutilizationofinformationresources.Thepurposeistorealizethevalueofinformationresourcesandachievethepurposeofinformationmanagement.Theresearchobjectofinformationmanagementisnotcomprehensiveifitsimplymanagestheinformationresourcesandignorestheinformationactivitiescloselyrelatedtotheinformationresources.
Управление на информацията в управлението
Основните функции на управленските дейности "планиране, организация, лидерство, контрол" все още са основните функции на дейностите по управление на информацията, но основните функции на управлението на информацията са по-важни.
Informationmanagementisasocial-scaleactivity
Itreflectstheuniversalityandsocialityofinformationmanagementactivities.Itisauniversalinformationacquisition,controlandutilizationactivityinvolvingawiderangeofsocialindividuals,groups,andthestate.
Управление на информационни продукти (микро): събиране на информация, поръчване, анализ, разпространение на информационни продукти
Управление на информационната система (средно): проектиране, внедряване и оценка, управление на сигурността, разпределение на информационни ресурси и др.
Informationindustrymanagement(macro):industrialstructureandtesting,informationserviceindustrymechanismandmanagementmode,industrialpolicyandinformationlegislation,socialinformationization
——YueJianbo.FundamentalsofInformationManagement.TsinghuaUniversityPress,1999
Основен процес
Информацията не е непозната за всички. В реалния живот всеки непрекъснато получава информация, обработва и използва информация през цялото време, като всички се занимават с информация.
Animportantfeatureofmodernmanagersinthemanagementstyleisthattheyrarelydealwith"specificthings",butmorewith"things".Thelargerthescaleofthemanagementsystemandthemorecomplexthestructure,thestrongerthethirstforinformation.Infact,foranyorganizationtoformaunifiedwillandaunifiedpace,thevariouselementsmustbeabletoaccuratelyandquicklytransmitinformationtoeachother.Managersmustrelyonvariousinformationfrominsideandoutsidetheorganizationtoeffectivelycontroltheorganization.Information,liketalents,rawmaterialsandenergy,isregardedasanimportantresourceforthesurvivalanddevelopmentofanorganization,andhasbecomeaprerequisiteformanagementactivities.Allmanagementactivitiescannotbeseparatedfrominformation,andalleffectivemanagementcannotbeseparatedfrominformationmanagement..
Управление на информация се отнася до общия термин за информация, събрана, обработена, въведена и изведена от хора в целия процес на управление. Процесът на управление на информация включвасъбиране на информация, предаване на информация, обработка на информация и съхранение на информация.
Събирането на информацияе придобиването на оригинална информация.
Informationtransmissionisthetransferofinformationintimeandspace,becauseinformationcanonlybeeffectivewhenitisdeliveredtotheneedyinatimelyandaccuratemanner.
Informationprocessingincludesthetransformationofinformationformandtheprocessingofinformationcontent.Theformchangeofinformationreferstotheaccuratetransmissionofinformationtothereceiverbychangingthecarrierintheprocessofinformationtransmission.
Thecontentprocessingofinformationreferstotheprocessingandsortingoftheoriginalinformationtorevealthecontentoftheinformationindepth.Aftertheinformationcontentisprocessed,theinputinformationcanbetransformedintotherequiredinformation,andcanbeusedinatimelyandeffectivemanner.InformationmanagementisalsoveryimportantinaheadhuntingcompanysuchasFiberhomeHeadhunting.Whentheinformationissenttotheuser,somearenotuselessafteruse,andsomeneedtobekeptforlaterreferenceandretention.Thisisinformationstorage.Throughthestorageofinformation,regularitycanberevealedfromit,anditcanalsobereused.
Withtherapiddevelopmentandpopularizationofscienceandtechnology,especiallyinformationengineering,computertechnologyandotherhigh-techtechnologies,today'sworldhasenteredtheinformationage.Enterprisesandorganizationsrequiremoreandmoreinformationprocessing,andthespeedisgettingfasterandfaster.Inorderformanagerstograspaccurateandreliableinformationinatimelymanner,andformtruefeedbackafterimplementation,afullyfunctionalandefficientinformationmanagementsystemmustbeestablished.Theinformationmanagementsystemadoptstechnicalequipmentmainlybasedonelectroniccomputers,andisconnectedtovariousinformationterminalsthroughanautomatedcommunicationnetwork.Itusesacomprehensivecommunicationnetworktocommunicateallaspectsofcontacttoensurerapid,accurate,andtimelycollectionanddeliveryofinformationOrder.
Характеристики
(1)Характеристики на управление
Информационният мениджмънт отпечатък в управлението, така че има общите характеристики на управлението. Например, основните функции на управлението са планиране, организация, лидерство и контрол. Обектът на управлението е дейността на организацията и целта на управлението да постигне Те са налични в управлението на информацията. Въпреки това, като специален тип управление, управлението на информацията има свои собствени уникални характеристики:
1.Theobjectsofmanagementareinformationresourcesandinformationactivities;
2,informationmanagementrunsthroughIntheentiremanagementprocess,ithasitsownmanagementandsupportsothermanagementactivities.
(2)Характеристики на времето
1.Количеството информация расте бързо
Witheconomicglobalization,theworld’sThepolitical,economic,andculturalexchangesbetweenorganizationsarebecomingmorefrequent;thelinksbetweenorganizationsarebecomingmoreandmoreextensive;thelinksbetweenvariousdepartmentswithintheorganizationareincreasing,andalargeamountofinformationisgenerated.Atthesametime,therapiddevelopmentofinformationorganizationandstoragetechnologyhasmadetheaccumulationofinformationreliableandconvenient.
2. Скоростта на обработка и разпространение на информация е по-бърза
Duetotherapiddevelopmentofinformationtechnology,thespeedofinformationprocessinganddisseminationisgettingfasterandfaster.
3Методите за обработка на информацията стават все по-сложни
Withtheincreasingdemandforinformationinmanagementwork,informationprocessingmethodsarebecomingmoreandmorecomplex.Earlyinformationprocessingwasmostlyanempiricalprocessingorsimplecalculation.Processingmethodsrequirenotonlygeneralmathematicalmethods,butalsomethodssuchasmathematicalstatistics,operationsresearch,andartificialintelligence.
4. Изследователските полета, включени в управлението на информацията, продължават да се разширяват
От научна гледна точка, управлението на информацията включва управление, социални науки, науки за поведението, и икономика. Наука, психология, компютърни науки и т.н.; от техническа гледна точка управлението на информацията включва компютърни технологии, комуникационни технологии, технологии за автоматизация на офиса, технологии за тестване, технологии за микрофилмиране и др.
Класификация
1.Класификация според ниво на управление:управление на макроинформация,управление на мезоинформация,управление на микроинформация;
2,classificationaccordingtomanagementcontent:informationProductionmanagement,informationorganizationmanagement,informationsystemmanagement,informationindustrymanagement,informationmarketmanagement,etc.;
3.Classifiedbyapplicationscope:industrialenterpriseinformationmanagement,commercialenterpriseinformationmanagement,governmentinformationmanagement,publicutilitiesInformationmanagement,etc.;
4. Класификация по методи на управление: ръчно управление на информация, управление на информационни технологии, управление на информационни ресурси и др.;
5. Класификация по съдържание на информация: управление на икономическата информация, управление на технологията на информацията, управление на информацията в образованието, управление на военната информация и др.
Informationmanagementrequirements
Timeliness
Theso-calledtimelinessmeansthattheinformationmanagementsystemmustbesensitiveandrapidtodiscoverandprovidetheinformationneededformanagementactivities.Therearetwoaspectshere:Ontheonehand,itisnecessarytodiscoverandcollectinformationinatimelymanner.Theinformationinmodernsocietyiscomplexandfast-changing.Someinformationisfleetingandcannotberecalled.Therefore,themanagementofinformationmustreflecttheprogressanddynamicsoftheworkinthefastestandmostagilemanner,andrecordthesituationsandproblemsthathaveoccurredinatimelymanner.Ontheotherhand,wemustdeliverinformationinatimelymanner.Informationcanonlybeeffectivewhenitistransmittedtothosewhoneedit,andithasastrongtimeliness.Therefore,itisnecessarytoprovideusefulinformationtorelevantdepartmentsandpersonnelbythefastestandmosteffectivemeanstomakeitthebasisfordecision-making,command,andcontrol.
Accurate
Informationisnotonlyrequiredtobetimely,butalsoaccurate.Onlyaccurateinformationcanenabledecisionmakerstomakecorrectjudgments.Distortedandevenerroneousinformationnotonlyfailstoguidemanagement,butonthecontrarycanleadtomanagementerrors.
Inordertoensuretheaccuracyoftheinformation,theoriginalinformationisfirstrequiredtobereliable.Onlyreliableoriginalinformationcanprocessaccurateinformation.Whencollectingandsortingoutoriginalmaterials,informationworkersmustadheretoanattitudeofseekingtruthfromfacts,overcomesubjectivearbitrariness,andcarefullyverifytheoriginalmaterialssothattheycanaccuratelyreflecttheactualsituation.Thesecondistomaintaintheunityanduniquenessofinformation.Thevariouslinksofamanagementsystemarebothinterrelatedandmutuallyrestricted,andtheinformationreflectingtheactivitiesoftheselinksiscloselyrelated.Therefore,alotofinformationinthesystemcanbesharedindifferentmanagementactivities,whichrequiresthattheinformationinthesystemshouldbeunifiedandunique.Therefore,whenprocessingandsortinginformation,itisnecessarytopayattentiontotheunificationofinformationandthesamemeasurementunittoavoidconfusionintheuseofinformation.
ManagementSystem
Introduction
Withoutaperfectmanagementsystem,anyadvancedmethodsandmeanscan'tgivefullplaytoitseffect.Inordertoensuretheeffectiveoperationoftheinformationmanagementsystem,wemustestablishacompletesetofinformationmanagementsystemsastheregulationsandguidelinesforinformationworktostandardizeinformationmanagement.Establishingasoundinformationmanagementsystemmainlyincludesthefollowingaspects:
Establishinganoriginalinformationcollectionsystem
Allinformationrelatedtoorganizationalactivitiesshouldbecollectedaccuratelyandwithoutomission.Tothisend,itisnecessarytoestablishacorrespondingsystem,arrangeaspecialpersonorsetupaspecialorganizationtoengageintheworkofcollectingoriginalinformation.Inorganizationalinformationmanagement,necessaryrewardsshouldbegiventounitsandindividualswithoutstandingworkperformance,andthosewhocauseinformationdelaysanddistortionsduetoirresponsibility,orwhomakeuporprovidefakedataforsomepurpose,shouldbegivenNecessarypunishment.
Specifyinformationchannels
Ininformationmanagement,theverticalinformationchannelsbetweentheupperandlowerlevelsmustbeclearlydefined,andthehorizontalinformationchannelsbetweenthesamelevelsmustbeclearlydefined.Establishnecessarysystemstoclarifytheresponsibilitiesandobligationsofvariousunitsanddepartmentsinprovidinginformationtotheoutsideworld,andcarryoutareasonabledivisionoflaborwithintheorganizationtoavoidrepeatedcollectionandcollectionofinformation.
Improvetheutilizationrateofinformation
Theutilizationrateofinformationgenerallyreferstothepercentageofeffectiveinformationinthetotaloriginalinformation.Thehigherthepercentage,thegreatertheeffectivenessofinformationwork.Onthecontrary,itnotonlycauseswasteinhumanandmaterialresources,butalsopreventsthenormalcirculationofusefulinformation.Therefore,itisnecessarytostrengtheninformationprocessinginstitutionsandimprovethebusinesslevelofinformationstaff,improvetheinformationmanagementsystem,andprovideinformationstaffwiththeabilitytoidentifyinformationthroughspecialtraining.Atthesametime,itisnecessarytopayattentiontotheuseofscientificquantitativeanalysismethods,tofindtherulesfromalargeamountofdata,toimprovethelevelofscientificmanagement,andtomaketheinformationfullyfunctional.
Establishaninformationfeedbacksystem
Informationfeedbackreferstothetimelydetectionofdeviationsintheimplementationofplansanddecisions,andeffectivecontrolandadjustmentoftheorganization,ifyourespondtodeviationsintheimplementationSluggishness,onlydiscoveredaftermakingabigmistake,thiswillbringlossestothework.Therefore,theorganizationmustputthetracking,inspection,supervisionandfeedbackinmanagementinanimportantposition,strictlystipulatethesupervisionandfeedbacksystem,regularlyconductin-depthanalysisofvariousdataandinformation,andestablishafastandsensitiveinformationfeedbacksystemthroughmultiplechannels..
Основен модел
Въведение
Четири модела на управление на информацията: От диктатура към демокрация
AccordingtoResearchontheinformationapplicationanddevelopmenthistoryofmanycompanieswillrevealthattherearemainlyfourtypicalinformationmanagementmodels:
(1)Informationdictatorshiponlyhasaverysmallnumberofpeoplewhohavetherighttoobtaininformation;
(2)Информационна анархия, всеки може да изгради своя собствена информационна система, в състояние на хаос;
(3) Информационната демокрация може да тече свободно, но в контролирана държава;
(4)Theinformationambassadorisbeyondthescopeofasingleorganization,andinformationismoredemocratic,andaninformation"embassy"isestablishedattheboundaryoftheenterprise.
Informationdictatorship
Informationdictatorshipreferstotheconcentrationofinformationprivilegesinthehandsofafewpeople.Althoughafewseniormanagerscangetsomeusefulinformation,theyoftenneedtogothroughanexpensiveinformationsystem-ManagerInformationSystemEIS.ThisEISsystemisverycomplicated,difficulttoprogram,andinconvenienttouse.Themoreseriousanddeep-seatedproblemliesinthefactthatsincealldecisionsaremadebyafewpeople,thewisdomofmanyemployeeshasnotbeenused.
Inaddition,thereisamoresubtleinformationdictatorshipmodel,thatis,corporatemanagersandotherbusinessmanagersdonothaveanyEISsystem,butthecompanyhascultivatedandtrainedagroupofmastersandinstalledthemontheircomputers.Developedspecializedreporting,analysisandstatisticalsoftware.Thisconceptcalled"informationcenter"expandedtheuseofinformationtomorebusinesspeople,butunconsciously,thesetechnicalelitesbecameanotherformofinformationdictator.
Inthesetwomodesofinformationdictatorship,themiddleandlower-levelemployeesaredeprivedoftherighttoenjoyinformation.Thisresultsintwotypesofpeople:theinformationprivilegedclassandtheinformationisolationclass.Theinformationisolationclassmaybeputundermorepressuretodemandbetterworkperformance,butitisverydifficultwithoutgivingtheminformationknowledge.
Sotheymaylaunchaninformationrebellionanddemandtheestablishmentoftheirowndatamanagementsystem.Thisisthebasisfordataoverload.
Informationanarchy
Informationanarchystemsfromthefactthattheindividualordepartmentputstherequiredinformationintotheirowngrasp.Theresultistherapidgenerationofseparatedata"territories"or"underground"databases.Becausethese"underground"databasesarebasedonincompatiblesoftwareandhardwareplatformsandapplications,theycannotbeconnectedatall.Theinherentchaosandothershortcomingsofthisanarchyhavecausedseriousdamagetointernalcommunicationandcorporateprofits.
Similartomanyshort-livedanarchyeventsinhistory,informationanarchyisoftenjustashortcarnivalprocess.Thedepartmentthatbuildsitsownundergrounddatabasecanonlybesatisfiedwiththesolutionforaninstant,becauseoncetheseniormanagementreceivesreportsofinconsistentdatafromdifferentdepartments,theywillquestiontheauthenticityofthedata.Sosoonerorlatertheseunknownundergrounddatabaseswillbeunified.
InformationDemocracy
Manycompanieshavecometounderstand:Lettingallemployeesinthecompanyshareinformationcangreatlyincreasethevalueofinformation.Theyalsounderstandthatinordertomakecorporatebehaviormoreagileandefficient,mostemployeescannotbeshutoutofthedoorofinformationandletthemworkblindly.
Theinformationanalysismodelofchewingonnumbers,doingthingsindependently,anddecentralizedwillgraduallygivewaytoinformationdemocracy.Thelatterempowersenterprisestoactfasterandmoreagilebyimprovingaccurateinformationtoemployeesanddecentralizingdecision-makingpower.Accordingtosurveys,thegreaterthedegreeofdemocratizationandempowerment,thegreaterthevalueofinformation.Andthemoreinclinedtobreakinstitutionalboundaries,thegreaterthevalueofinformation.Druckeralsobelievesthat"decisionsshouldbemadeatthelowestleveloftheorganization,andascloseaspossibletotheexecutorofthisdecision."
InformationAmbassador
InformationdemocracydoesnotneedtobelimitedtotheenterpriseInthefirewall.ThroughtheInternet,informationdemocracycanbeextendedtocustomers,suppliers,andpartnersthroughcorporateextranets.Theenterpriseextranetwithbusinessintelligenceshouldbeasecurewebsite,andusersoutsidetheenterprisecanobtainandanalyzeinformation.Theyarecalledinformationambassadorsbecausetheyrepresenttheforefrontofcommunicationbetweenthecompanyandtheoutsideworld.Visionarycompaniesusee-commercetoestablishinformationambassadors,thepurposeofwhichistoprovideexternaluserswithameanstoobtain,analyze,andsharerelevantinformation.Usingthiskindofinformationambassador,customers,suppliersandpartnerswillalsomaketheirbusinessmoreintelligent.Enterpriseextranetsaremainlyformedinthefollowingthreeapplicationareas:supplychainextranets,userrelationshipextranets,andinformationintermediaryextranets.
ThiskindofinformationambassadorwillbethemaindifferencebetweenthecompanythatwillcarryoutInternetbusinessinthefutureandothercompanies.Thesecompaniesthatcanusevalue-addedinformationtoimprovetheirproductsandserviceswillbeabletoprovidecustomerswithmorevaluablesuggestionsandultimatelywincustomerloyalty.
Relations
Introduction
Thereisanaturalconnectionbetweencorporatecultureinnovationandinformationmanagement,suchashumannature,knowledge,andinnovation.Informationmanagementandcorporatecultureareinseparable.Informationmanagementistheeracoordinatesandnormsofcorporateculture.Informationmanagementconstructionalsoneedsculturalsupport,whichispreciselyforefficientinformationmanagement.
Softresources
Enterpriseresourcescanbedividedintohardresourcesandsoftresources.Bothcorporateinformationandcorporateculturebelongtothesoftresourcesofthecompany.Corporateinformationandcorporateculturehavethefollowingcharacteristics:
(1) Възобновяемост
Hardresourcesarelimitedandcannotberegenerated.However,corporateinformationandcorporatecultureinnovationarerelativelyinfiniteandrenewable.Knowledge,culture,ideas,ideas,etc.,arenotusedlessandless,butusedmoreandmore.Willcontinuetogrowinuse.Knowledge,technology,culture,ideas,etc.areallcapableofcontinuousinnovation,continuousdevelopment,andcontinuousincrease.Informationresourceshavealifespan.Withtheextensionoftime,theusevalueofinformationgraduallydecreasesorevendisappearscompletely.Butinformationhasdifferentmeaningsatdifferenttimes,places,andpurposes.Thusshowingnewusevalue.
(2) Споделяне
Hardresourcesaregenerallyexclusiveandexclusive,andhaveobviousboundaries.However,corporateinformationandcorporatecultureinnovationaredifferentandshareable.Knowledge,technology,culture,ideas,etc.canallbelearnedandmastered.Theyareborderless,relyingonalearningability,andabilityisasoftresource,whichcanalsobecultivatedandcultivated.Corporateinformationcanalsobeusedbymultipleparties.
(3) Маргиналните разходи намаляват, но маргиналните ползи се увеличават
Themarginalcostofhardresourcesisincreasing.However,corporateinformationandcorporatecultureinnovationaredifferent.Thecostwillnotincreasewiththeincreaseinusage.Onthecontrary,thecostwilldecreasewiththeincreaseofusersandusage.Themoreyoulearnaboutknowledge,technology,andculture,themoreyouaccumulate,thelowerthecostofre-learning,andthefasterandmoreyoumasternewtechnologiesandknowledge.Knowledge,technology,culture,etc.canbecontinuouslyimproved,andtheirmarginalbenefitsareincreasing.
(4) С висока добавена стойност и силна конкурентоспособност
Productsbasedonhardresourcesareeasytolearnandimitate.Theincreaseinsales,themoreyousell,thelowertheprofit,resultingin"smallprofitsbutquickturnover".However,informationproductsaredifferent.Becauseoftheirhightechnicalcontent,highculturaltaste,andgreatsocialeffects,theyaredifficulttolearnandimitate,andtheyhaveacertaindegreeofmonopoly.Incorporateserviceandmanagement,goodcorporatecultureinnovationisreflectedingoodmarketingrelationshipsandmarketeffects.
Ролята на културата в управлението
(1)Фактори на корпоративната среда
Thecorporateenvironmentisthemostimportantfactorinshapingcorporateculturalinnovation.Itisthesocialandbusinessenvironmentinwhichtheproductionandoperationoftheenterpriseislocated,includingtheconditionsofthemarket,government,andtechnologicalenvironment.Thesefactorsarethedirectreasonsthataffecttheimplementationofinformationmanagement.Therapiddevelopmentofinformationtechnologyhasevokedtheemergenceoftheknowledgeeconomy,andtheconstantsingingoftheknowledgeeconomyaroundtheworldhaspromotedthehighintegrationandrefinementofinformationresourcesbyenterprises,andachievedfullsharing.Thisisactuallyinformationmanagement.
(2) Стойностни понятия
Valuesareatthecoreofcorporatecultureandarethekeytowhethercorporateculturalinnovationcanplayapositiveroleinbusinessoperations.Thevaluesofanenterpriseareactuallythecorecontentoftheenterprise'sideologicalcultureandideologicalsystem,aswellasthespirit,belief,motivationandpursuitoftheenterprise.Forexample,manydomesticandforeigncompanieshavetheirowncorevalues,andthesevaluesareguidingthecultureanddevelopmentofthecompany,andtheyhavereceivedgoodresults.Companiesthatimplementinformationmanagementadheretothecorevaluesofknowledge,buttheyalsoadheretothepeople-orientedvalues,becauseknowledgeismainlystoredinpeople'sbrains.Suchvalues,whicharedifferentfromthoseofthetraditionalindustrialera,willencouragecompaniestoformaninnovativeatmosphereofcorporateculturethatupholdsknowledgeandrespectstalents.Andtheguidingspiritandspecificinformationmanagementideasandmethodsaretransformedintothedailymanagementandemployeebehaviorofthecompany,sothatemployeescanshowunusualenthusiasmintheirworkandarewillingtodotheirbestforthedevelopmentofthecompany,andultimatelypromoteinformationmanagementsubjectivelySmoothimplementation.
(3) Стимулиращи културни фактори
Ininformationmanagement,knowledge-basedemployeespaymoreattentiontospiritualthingssuchasreputationwhileattachingimportancetomaterialincentives.Companiesshouldtrytoaddmoreeffectivenewincentivecontentinresponsetothesenewcharacteristicsandneeds.
(4) Фактори на корпоративната културна мрежа
Culturalnetworkreferstothemainchannelandpathforthetransmissionofcorporateculturalinnovationinformation,whichiscorporatevaluesandheroicanecdotesThe"carrier"ofthecompanyisachannelforspreadingcorporatecultureandinnovation.Businessmanagersoftenuseformalandinformalculturalnetworkchannelstodisseminaterelevantinformationthatisconducivetothedevelopmentofinformationmanagement,publicizeandeducatethecompany’sdevelopmentmission,strategy,values,corporatespiritandotherculturestoachieveasubtleeffect.
Culturalinnovation
Inordertosuccessfullyimplementinformationmanagement,enterprisesmustcarefullystudythecharacteristicsofcorporateculturalinnovationunderinformationmanagement,andactivelybuildacorporateculturesystemthatpromotesinformationmanagementthroughcontinuousinnovation.Promotethemanagementlevelofenterpriseoperationsandimprovetheabilityofenterprisestocreatevalue.
(1)Подчертайте корпоративната култура, ориентирана към хората
Theimportantfeatureofthe"people-oriented"corporatecultureinnovationistovaluethevalueofpeopleandcorrectlyunderstandtheemployeesinthecompanyThestatusandroleofthecompanystimulatetheoverallawarenessofemployeesandfundamentallymobilizetheirenthusiasmandcreativity.Theneedsofknowledgeableemployeesforself-exposure,self-development,andself-realizationcanonlybemetina"people-oriented"corporateculturalinnovationenvironment.
(2)Корпоративната култура, която насърчава иновациите
Encouraginginnovationandsupportingchangearethedistinctivefeaturesofcorporatecultureinnovationthatpromotesinformationmanagement.InformationmanagementbackgroundInadditiontotransformingknowledgeresourcesintonewproducts,newprocesses,andneworganizationandmanagementthroughinnovationactivities,enterprisesmustalsotrytoquicklyproduceandmarkettheresultsofinnovation,whichmustbeassistedbycorporateculturalinnovation.,Inordertopromotetheenterprisetoreachaconsensusofseekinginnovationandchange.Enterpriseswillencountervarioussetbacksintheprocessofinnovation.Iftheywanttobepersevering,theymustestablishacorporatecultureinnovationthatencouragescontinuouslearningandtoleranceoffailure.
(3) Създаване на корпоративна култура, ориентирана към учене
Enterprisesmustimprovetheabilitytoacquireknowledgeandeffectivelyapplyknowledge,andlearning,researchanddevelopmentarejustThebasicwaytoacquirethisability.Enterprisesshouldcreatealearningenvironmentforallemployees,provideopportunitiesforcommonlearning,encourageemployeestobegoodatlearning,masterthelatestknowledge,improvelearningabilityandexecutionability,andmakelearningrunthroughtheentirecareerandcreatesomething.
(4) Изграждане на споделена корпоративна култура на хармония и доверие
Theexchangeandsharingofknowledgeisnotunconditionalandfree.EnterpriseknowledgeexchangeandsharingThereneedstobeaharmoniousenvironmentandinterpersonalrelationshipofmutualtrust.Enterprisesshouldcreateanatmosphereofknowledgeexchangeandsharing,andestablishafriendlyandcooperativesharedcorporatecultureinnovationfromseniormanagerstoordinaryemployees.Ofcourse,thiskindofsharedcorporatecultureinnovationmustbeguidedandrestrictedbycorrespondingincentivesandpunishmentmechanisms.Atthesametime,correspondingknowledgeandinformationexchangemethodsshouldbeadopted,suchase-mail,BBSforums,real-timeinformationexchangetoolsQQorblogs,etc.Toensureimplementation.
Corporateinformationandcorporateculturevareveryimportantsoftresourcesformodernenterprisestoenhancetheircompetitiveness.Agoodcorporateculturewilleffectivelypromotetherichandefficientuseofcorporateinformation.Therefore,continuouslyenrichingandinnovatingcorporateculturalinnovationandstrengtheningcorporateinformationconstructionhavebecomeareaswherecompaniescontinuetoconducttheoreticalandpracticalexploration.