Definition
Modernconsumptionisanerathatemphasizesimageconsumption.Intheprocessofcommodityconsumption,customerspaymoreandmoreattentiontopersonalityimageandpublicwelfareimage.Inordertomeettheneedsofcustomers'publicwelfareconsumerpsychology,enterprisesshouldregularlyplanandcarryoutpublicwelfareserviceactivities.
Publicserviceisaprocessinwhichsocialorganizationsprovidefreeservicestothepublicoutsideoftheirpostsinordertostrengthentheirmoralpersonality,basedonthehumanitarianspiritorbuildingtheconceptofaharmonioussociety.
MatsushitaKonosuke:Ifyouworkhardandworkhardforthesatisfactionofyourcustomers,yourbusinessmustbeprosperous.
Planningofcharitableservices
Planningofcharitableactivities
Planningcorporatecharitableactivitiesmainlyincludestwoaspects:oneistochooseethicalandThesecondistodeterminemethodsthathavemoralsignificanceandpublicityeffects.Fundingtargetsforcharitableactivitiesaregenerallysuitablefortheelderly,widowsandwidows,childrenwhohavelostthewarmthoftheirfamilies,adultswhohavelosttheabilitytowork,andothermembersofsocietywhohaveotherspecialdifficulties,suchasimpoverishedstudentsandthosewhohavebecomedisabled.
Charityactivitiesshouldemphasizeeffectivenessandhelppeopleindifficultysolvepracticalproblems.Themainoptionsare:Forpeoplewhoencounterdifficultiesinlifeandcanquicklygetridofdifficulties,companiescanplanspecialcharitiesActivities,aone-timedonationofmoneyormaterialtotheneedy;forthosewhoarenotoutoftroubleintheshortterm,suchaschildrenandpoorelderly,enterprisescanestablishcharitableprojectstoorganizeemployeestohelptheneedyinthenameoftheenterprise.Long-termhelpfortheneedy;foracertaintypeofpeoplewhoneedfundingofuniversalsignificance,companiesshouldactivelyparticipateinandeveninitiateandorganizethematiccharitablefoundations,intheformofspecialcharityfunds,andregularlycarryoutcharitabledonationstohelptheneedy.Afterthespecificmethodsofcharitableactivitiesaredetermined,specialplanningshouldbecarriedouttoenhancethesocialinfluenceofthecompany'scharitableactivitiesandshapethecompany'spublicwelfareimage.
Planningofmunicipalpublicwelfareconstructionactivities
Inadditiontocomplyingwithlawsandpoliciesandpayingtaxesinaccordancewithregulations,companiesshouldalsoactivelyparticipateintheconstructionofmunicipalpublicutilitiesandassistthegovernmentinjointlysolvingmunicipalconstructionproblems.Therearemanywaysforcompaniestoparticipateinmunicipalpublicwelfareconstructionactivities.Thecommononesaremainlyasfollows:
First,exclusivedonationsfortheconstructionofacertainmunicipalconstructionproject,suchasbridges,roads,publictransportationshelters,andpublicwelfareSexualentertainmentandleisureactivitiesvenues,municipalsculptureprojects,etc.;
Secondly,tojointlyfundtheconstructionofamunicipalprojectofspecialsignificancewithrelevantgovernmentdepartments,suchasmunicipalmonuments,urbanlandmarkprojects,etc.;
Трето, финансирайте поддръжката на общински инженерни проекти;
Fourth,setupaspecialfundfortherelevantgovernmentdepartmentstorewardpeoplewithmeritsinthedesign,planning,constructionandmaintenanceofmunicipalengineeringprojects.
Planningofactivitiestosolvesocialproblems
Focusonandsolvesocialproblems,stabilizesocialorder,andcreateaharmoniousandcivilizedsocialenvironmentforpeople,whichisnotonlyconducivetothehealthydevelopmentofsociety,butalsoItisconducivetotheprosperityoftheenterpriseandcreatesgoodexternalconditionsforthesurvivalanddevelopmentoftheenterpriseitself.
Themainsocialissuesthatcompaniescanparticipateinare:socialsecurityissues,socialdevelopmentissues,environmentalpollutionissues,pollutionissuesincityappearance,wildlifeprotectionissues,etc.Thewayenterprisesparticipateinsolvingsocialproblemsisdifferentfromgovernmentfunctionaldepartmentsduetothelimitationoftheirpowers.Therearemainlythefollowingoptionsinoperation.
First,assistivesolution,thatis,thecompanysendssomeemployeestoassistrelevantgovernmentfunctionaldepartmentstosolvesomesurprisesocialproblems;
Second,activesolution,forsomepeopleForsocialproblemssuchasenvironmentalsanitation,companiesorganizeemployeestocarryoutactivitiesinpublicplacesduringbreakstodirectlysolvesocialproblems;
Third,subsidizedsolutions,companiescansetupspecialfundsto"××"×Cup"formtofundrelevantdepartmentstosolveproblems,ortofundtheexposureorreportofvarioussocialissuesbythenewsmedia,soastoformasituationwhereeveryoneshoutsandpromotesthesolutionoftheproblem;
Fourth,service-orientedTosolvethesocialproblemscausedbysocialchanges,enterprisesshouldprovideservicestotherelevantpublic,suchasprovidingvocationaltrainingservicesforlaid-offworkers,soastoalleviatesocialproblems.
Inaddition,corporatepublicwelfaresocialbehaviorsinclude:publicserviceadvertising,promotionofscientificlifestyleactivities,socialculturalceremonies,etc.,allofwhichcanshowthatthecompanylovessocietyintheirownspecialform,Agoodimageofcaringforthepublicandwillingtocontribute.