Domov Technika Experimentální metoda

Experimentální metoda



Psychologie

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Experimentalmethod:referstoamethodofpurposefullycontrollingcertainconditionsorcreatingcertainsituationstoinducecertainpsychologicalactivitiesofthesubjectsforresearch.

Laboratoryexperimentmethod

Thisreferstoamethodthatusescertainfacilities,controlscertainconditionsinthelaboratory,andconductsresearchwiththehelpofspecialexperimentalequipment.Awaytoexploretherelationshipbetweenindependentvariablesanddependentvariables.

Laboratoryexperimentmethodsareconvenientforstrictlycontrollingvariousfactors,andtestingandrecordingexperimentaldatathroughspecialinstruments,whichgenerallyhavehighreliability.Usuallyusedtostudythepsychologicalprocessandthephysiologicalmechanismofcertainmentalactivities.Butforthestudyofpersonalitypsychologyandothermorecomplexpsychologicalphenomena,thismethodstillhascertainlimitations.

Naturalexperimentmethod

Thisisamethodofcreatingandcontrollingcertainconditionsinapurposefulandplannedwayundernaturalconditionssuchasdailylife.

Experimental Method

Thenaturalexperimentmethodisrelativelyclosetotherealityofhumanlife,iseasytoimplement,andhastheadvantagesofbothexperimentalmethodandobservationmethod,sothismethodiswidelyusedinthestudyofeducationalpsychology,childpsychologyandsocialpsychologyAlargenumberoftopicstolearn.

Pedagogy

Educationexperimentmethodisbasedoncertainteachingtheoryhypotheses,carriedoutinteachingpractice,usingnecessarycontrolmethodsandstrategies,changingresearchobjects,andexploringthecauseandeffectofteachingAregularscientificresearchactivity.Predictabilityandinterventionarethetwomostnotablecharacteristicsofexperimentalmethods.

Communications

Theexperimentalmethodsincommunicationarederivedfromexperimentalpsychology,andaregenerallydividedintotwotypes:controlledexperimentalmethodsandnaturalexperimentalmethods.Thecontrolledexperimentmethodreferstotheexperimentmethodinwhichtheresearchisconductedindoorsandsomeexperimentalfactorsareartificiallycontrolledduringtheresearch.Thenaturalexperimentmethodreferstotheexperimentmethodthatputstheexperimentinthesocialenvironmentandconductsitnaturally.Experimentalresearchoncommunicationbeganinthelate1920s.The1927-1932PennFoundation's"TheImpactofMoviesonYoungPeople"canbesaidtobetherudimentaryformofcommunicationexperimentalresearch.Inthe1940s,GestaltpsychologistLuYinusednaturalexperimentstoobservethecommunicationactivitieswithinthegroupwhenhewasstudyingtheinterpersonalrelationshipofsmallgroups.DuringandafterWorldWarII,psychologistHofland'sresearchonpersuasionandattitudechangeusingcontrolledexperimentationbroughttheexperimentalresearchofcommunicationtoapeak.Someimportantcommunicationtheorieswereconfirmedinexperiments,andtheexperimentalmethodbecamecommunication.Mainstreamresearchmethodsoflearning.

Metoda

Poměrně malý konkrétní trh, vezměte si jistý faktor komoditní operace jako benchmark, jako je kvalita komodity, balení, design, reklama, cena, zobrazení atd. Odezva zákazníka měřená pomocí experimentů a poté na základě výsledků, je určeno.

Theexperimentalmethodusuallyadoptsthefollowingtwomethods:

(1)Changingcommodityfactors.Underthesamemarketconditions,firstmeasurethevariousfactorsundernormaloperatingconditions,andthenmeasurethesituationafteracertaincommodityfactor(suchasprice,packaging,advertising,etc.)changes,anddeterminetheeffectofthecommodityonthepurchasebytheeffectofsales.Theinfluenceofbehavior.

(2)Changethesurveyarea.Forexample,duetochangesinthemarketsituation,changesinthepurchasingpowerofcommodities,aswellaschangesinprices,consumerpsychology,andseasonalchanges,theresultsoftheexperimentwillbeaffectedtovaryingdegrees.Iftheoperatingconditionsofdifferentregionsarecomparedatthesametime,theeffectoftheexperimentwillbegreatlyimproved.Forexample,thesametypeofgoodsaretestedintwocompanieswithroughlythesameconditionsinaspecificpackagingform,andthentheresultsaremeasuredtounderstandtheimpactofthistypeofpackagingonpurchasingbehavior.

Basicelements

Theexperimentalmethodisdesignedaccordingtoacertaincausalhypothesis.Underhighlycontrolledconditions,certainfactorsaremanipulatedartificiallytotestwhetherthetwophenomenaareThereisacertaincausalconnectionresearchmethod.Asaspecificresearchmethod,theexperimentalmethodinvolvesthreepairsofbasicelements:

nezávisléproměnnéazávisléproměnné;

pre-testpost-testTest;

Experimentální skupina a kontrolní skupina.

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