Správa informací

Definice

InformationManagement(InformationManagement,IM) je komplexní použití technologických, ekonomických, politických, právních a humanistických metod a prostředků k řízení toku informací (včetně neformálního toku informací a formálního toku informací), aktivity zaměřené na zlepšení účinnosti a efektivity informací.

Informaceje projevem existenčního stavu a pohybových atributů věcí." Věci" obecně odkazují na všechny možné objekty v lidské společnosti, myšlenkové činnosti a přírodu." Způsob bytí" se vztahuje k vnitřní struktuře a vnějším spojením věcí, chemickým, chemickým, biologickým změnám ve všech mezích." Pohybový stav“ označuje vlastnosti, situaci a zákony, které se mění v čase a prostoru.

Informace jsou obecně přenášeny z producenta informací k uživateli informací dvěma způsoby. Jedním z nich je, že producent informací přímo proudí k uživateli informací, což se nazýváneformální tok informací; druhým je, že informace podléhají regulaci informačního systému.b>b>je tok informací.

Theso-calledinformationmanagementreferstothescientificplanning,organization,controlandcoordinationofvariousrelatedfactorsofhumansocialinformationactivities(mainlypeople,information,technologyandinstitutions)toachieveinformationresourcesTheprocessofrationaldevelopmentandeffectiveutilization.Itnotonlyincludesthemanagementofinformationcontentatthemicrolevel-informationorganization,retrieval,processing,service,etc.,butalsothemanagementofinformationinstitutionsandinformationsystemsatthemacrolevel.

Theworkprocessofensuringtheeffectiveoperationoftheinformationsystemthroughthedevelopmentofacompleteinformationmanagementsystemandtheuseofmoderninformationtechnology.Therearebothstaticmanagementanddynamicmanagement,butmoreimportantly,dynamicmanagement.Itnotonlyneedstoensurethecompletestateofinformationmaterials,butalsotoensurethattheinformationsystemoperatesnormallyinthecycleof"informationinput-informationoutput".

Informationmanagementisasocialactivitycarriedoutbyhumansinordertocollect,processanduseinformation.Itistheinevitableresultandtrendcausedbythedevelopmentofscienceandtechnology,thechangesinthesocialenvironment,andtheprogressofhumanthought.

Definitionandunderstanding

Therapiddevelopmentandwideapplicationofinformationtechnologiessuchascomputers,globalcommunicationsandtheInternethavecausedprofoundchangesintechnology,economy,cultureandsociety.Sincethe1990s,mankindhasenteredaneweraofeconomicdevelopmentcharacterizedby"informatization","networking"and"globalization".Informationhasbecomeanimportantsupportforsocialandeconomicdevelopmentaftermaterialandenergy.Resources,itischangingtheallocationofsocialresources,changingpeople'svalues,workandlifestyle.Understandinginformation,informationscience,informationtechnologyandinformationsociety,andgraspinginformationresourcesandinformationmanagementareasimportanttocontemporarymanagersasgraspingcorporatefinancialmanagement,humanresourcemanagementandlogisticsmanagement.

Theobjectofinformationmanagementisinformationresourcesandinformationactivities;informationscienceisthescienceofstudyingthelawsofinformationmovementandapplicationmethods;informationtechnologyisaboutthegeneration,transmission,transmission,reception,transformation,identificationandcontrolofinformationThegeneraltermforappliedtechnology,whichbridgesthegapbetweeninformationscienceandproductionpracticeapplications;informationmanagementscienceisasciencethatstudiesinformationresourcesandinformationactivitiesandstudiesthebasiclawsandmethodsofvariousinformationmanagementactivities.

Fortheabovedefinition,wemustpayattentiontounderstandingfromthefollowingaspects:

Předměty správy informací

(1)Zdroje informací

Itisanorganismofinformationproducers,information,andinformationtechnology.Thefundamentalpurposeofinformationmanagementistocontroltheflowofinformationandrealizetheutilityandvalueofinformation.However,informationisnotallresources.Inordertomakeitaresourceandrealizeitsutilityandvalue,itisnecessarytoresortto"human"intelligenceandinformationtechnology.Therefore,"people"arethemainbodycontrollinginformationresourcesandcoordinatinginformationactivities,andarethemainelements.Thecollection,storage,transmission,processingandutilizationofinformationandotherinformationactivitiesareinseparablefromthesupportofinformationtechnology.Withoutthepowerfulroleofinformationtechnology,itisimpossibletoachieveeffectiveinformationmanagement.Sinceinformationactivitiesareessentiallyfortheproduction,transmissionandutilizationofinformationresources,informationresourcesareoneoftheobjectsandresultsofinformationactivities.Thethreeelementsofinformationproducer,information,andinformationtechnologyformanorganicwhole-informationresourcesarethebasicelementsthatconstituteanyinformationsystemandareoneoftheresearchobjectsofinformationmanagement.

(2)Informační aktivity

Itreferstothemanagementactivitiesandserviceactivitiescarriedoutbyhumansocietyaroundtheformation,transmissionandutilizationofinformationresources.Theformationstageofinformationresourcesischaracterizedbyactivitiessuchasinformationproduction,recording,collection,transmission,storage,andprocessing,withthepurposeofformingusableinformationresources.Thedevelopmentandutilizationstageofinformationresourcesischaracterizedbythetransmission,retrieval,analysis,selection,absorption,evaluation,andutilizationofinformationresources.Thepurposeistorealizethevalueofinformationresourcesandachievethepurposeofinformationmanagement.Theresearchobjectofinformationmanagementisnotcomprehensiveifitsimplymanagestheinformationresourcesandignorestheinformationactivitiescloselyrelatedtotheinformationresources.

Správa informací je něco jako management

Základní funkce manažerských činností"plánování, organizace, vedení, kontrola" jsou i nadále základní funkce činností správy informací, ale důležitější jsou základní funkce správy informací.

Informationmanagementisasocial-scaleactivity

Itreflectstheuniversalityandsocialityofinformationmanagementactivities.Itisauniversalinformationacquisition,controlandutilizationactivityinvolvingawiderangeofsocialindividuals,groups,andthestate.

Správa informačních produktů (mikro): shromažďování informací, objednávání, analýza, oběh informačních produktů

Správa informačního systému (střední): návrh, implementace a vyhodnocení, správa zabezpečení, umístění zdrojů informací atd.

Informationindustrymanagement(macro):industrialstructureandtesting,informationserviceindustrymechanismandmanagementmode,industrialpolicyandinformationlegislation,socialinformationization

——YueJianbo.FundamentalsofInformationManagement.TsinghuaUniversityPress,1999

Základní proces

Informace jsou pro každého neznámé. Ve skutečném životě každý neustále přijímá informace, zpracovává a používá informace, vše s informacemi nakládá.

Animportantfeatureofmodernmanagersinthemanagementstyleisthattheyrarelydealwith"specificthings",butmorewith"things".Thelargerthescaleofthemanagementsystemandthemorecomplexthestructure,thestrongerthethirstforinformation.Infact,foranyorganizationtoformaunifiedwillandaunifiedpace,thevariouselementsmustbeabletoaccuratelyandquicklytransmitinformationtoeachother.Managersmustrelyonvariousinformationfrominsideandoutsidetheorganizationtoeffectivelycontroltheorganization.Information,liketalents,rawmaterialsandenergy,isregardedasanimportantresourceforthesurvivalanddevelopmentofanorganization,andhasbecomeaprerequisiteformanagementactivities.Allmanagementactivitiescannotbeseparatedfrominformation,andalleffectivemanagementcannotbeseparatedfrominformationmanagement..

Správa informací se týká obecného termínu pro shromažďování, zpracování, vstup a výstup informací lidmi v celém procesu správy. Proces správy informací zahrnujeshromažďování informací, přenos informací, zpracování informací a ukládání informací.

Shromažďování informacíje získávání originálních informací.

Informationtransmissionisthetransferofinformationintimeandspace,becauseinformationcanonlybeeffectivewhenitisdeliveredtotheneedyinatimelyandaccuratemanner.

Informationprocessingincludesthetransformationofinformationformandtheprocessingofinformationcontent.Theformchangeofinformationreferstotheaccuratetransmissionofinformationtothereceiverbychangingthecarrierintheprocessofinformationtransmission.

Thecontentprocessingofinformationreferstotheprocessingandsortingoftheoriginalinformationtorevealthecontentoftheinformationindepth.Aftertheinformationcontentisprocessed,theinputinformationcanbetransformedintotherequiredinformation,andcanbeusedinatimelyandeffectivemanner.InformationmanagementisalsoveryimportantinaheadhuntingcompanysuchasFiberhomeHeadhunting.Whentheinformationissenttotheuser,somearenotuselessafteruse,andsomeneedtobekeptforlaterreferenceandretention.Thisisinformationstorage.Throughthestorageofinformation,regularitycanberevealedfromit,anditcanalsobereused.

Withtherapiddevelopmentandpopularizationofscienceandtechnology,especiallyinformationengineering,computertechnologyandotherhigh-techtechnologies,today'sworldhasenteredtheinformationage.Enterprisesandorganizationsrequiremoreandmoreinformationprocessing,andthespeedisgettingfasterandfaster.Inorderformanagerstograspaccurateandreliableinformationinatimelymanner,andformtruefeedbackafterimplementation,afullyfunctionalandefficientinformationmanagementsystemmustbeestablished.Theinformationmanagementsystemadoptstechnicalequipmentmainlybasedonelectroniccomputers,andisconnectedtovariousinformationterminalsthroughanautomatedcommunicationnetwork.Itusesacomprehensivecommunicationnetworktocommunicateallaspectsofcontacttoensurerapid,accurate,andtimelycollectionanddeliveryofinformationOrder.

Funkce

(1)Funkce správy

Správa informací je druh managementu, takže má obecné vlastnosti managementu. Například základní funkce managementu jsou plánování, organizace, vedení a řízení. Ve správě informací je k dispozici moře. Nicméně jako zvláštní typ správy má správa informací své jedinečné vlastnosti:

1.Theobjectsofmanagementareinformationresourcesandinformationactivities;

2,informationmanagementrunsthroughIntheentiremanagementprocess,ithasitsownmanagementandsupportsothermanagementactivities.

(2)Charakteristika časů

1. Množství informací rychle roste

Witheconomicglobalization,theworld’sThepolitical,economic,andculturalexchangesbetweenorganizationsarebecomingmorefrequent;thelinksbetweenorganizationsarebecomingmoreandmoreextensive;thelinksbetweenvariousdepartmentswithintheorganizationareincreasing,andalargeamountofinformationisgenerated.Atthesametime,therapiddevelopmentofinformationorganizationandstoragetechnologyhasmadetheaccumulationofinformationreliableandconvenient.

2.Rychlost zpracování a šíření informací je rychlejší

Duetotherapiddevelopmentofinformationtechnology,thespeedofinformationprocessinganddisseminationisgettingfasterandfaster.

3Metody zpracování informací jsou čím dál složitější

Withtheincreasingdemandforinformationinmanagementwork,informationprocessingmethodsarebecomingmoreandmorecomplex.Earlyinformationprocessingwasmostlyanempiricalprocessingorsimplecalculation.Processingmethodsrequirenotonlygeneralmathematicalmethods,butalsomethodssuchasmathematicalstatistics,operationsresearch,andartificialintelligence.

4.Tato vyhledávací pole týkající se správy informací se nadále rozšiřují

Z vědeckého hlediska správa informací zahrnuje management, společenské vědy, behaviorální vědy a ekonomii. Věda, psychologie, informatika atd.; technicky se správa informací týká počítačové technologie, komunikační technologie, kancelářské automatizační technologie, technologie mikrofilmování a technologie.

Klasifikace

1.Klasifikace podle úrovně řízení: řízení makroinformací, řízení mezoinformací, řízení mikroinformací;

2,classificationaccordingtomanagementcontent:informationProductionmanagement,informationorganizationmanagement,informationsystemmanagement,informationindustrymanagement,informationmarketmanagement,etc.;

3.Classifiedbyapplicationscope:industrialenterpriseinformationmanagement,commercialenterpriseinformationmanagement,governmentinformationmanagement,publicutilitiesInformationmanagement,etc.;

4.Klasifikace podle metod řízení:manuální správa informací,správa informačních technologií,správa informačních zdrojů atd.;

5.Klasifikace podle obsahu informací:správa ekonomickýchinformací,technologieŘízeníinformací,Řízení vzdělávacíchinformací,Řízení vojenskýchinformacíatd.

Informationmanagementrequirements

Timeliness

Theso-calledtimelinessmeansthattheinformationmanagementsystemmustbesensitiveandrapidtodiscoverandprovidetheinformationneededformanagementactivities.Therearetwoaspectshere:Ontheonehand,itisnecessarytodiscoverandcollectinformationinatimelymanner.Theinformationinmodernsocietyiscomplexandfast-changing.Someinformationisfleetingandcannotberecalled.Therefore,themanagementofinformationmustreflecttheprogressanddynamicsoftheworkinthefastestandmostagilemanner,andrecordthesituationsandproblemsthathaveoccurredinatimelymanner.Ontheotherhand,wemustdeliverinformationinatimelymanner.Informationcanonlybeeffectivewhenitistransmittedtothosewhoneedit,andithasastrongtimeliness.Therefore,itisnecessarytoprovideusefulinformationtorelevantdepartmentsandpersonnelbythefastestandmosteffectivemeanstomakeitthebasisfordecision-making,command,andcontrol.

Accurate

Informationisnotonlyrequiredtobetimely,butalsoaccurate.Onlyaccurateinformationcanenabledecisionmakerstomakecorrectjudgments.Distortedandevenerroneousinformationnotonlyfailstoguidemanagement,butonthecontrarycanleadtomanagementerrors.

Inordertoensuretheaccuracyoftheinformation,theoriginalinformationisfirstrequiredtobereliable.Onlyreliableoriginalinformationcanprocessaccurateinformation.Whencollectingandsortingoutoriginalmaterials,informationworkersmustadheretoanattitudeofseekingtruthfromfacts,overcomesubjectivearbitrariness,andcarefullyverifytheoriginalmaterialssothattheycanaccuratelyreflecttheactualsituation.Thesecondistomaintaintheunityanduniquenessofinformation.Thevariouslinksofamanagementsystemarebothinterrelatedandmutuallyrestricted,andtheinformationreflectingtheactivitiesoftheselinksiscloselyrelated.Therefore,alotofinformationinthesystemcanbesharedindifferentmanagementactivities,whichrequiresthattheinformationinthesystemshouldbeunifiedandunique.Therefore,whenprocessingandsortinginformation,itisnecessarytopayattentiontotheunificationofinformationandthesamemeasurementunittoavoidconfusionintheuseofinformation.

ManagementSystem

Introduction

Withoutaperfectmanagementsystem,anyadvancedmethodsandmeanscan'tgivefullplaytoitseffect.Inordertoensuretheeffectiveoperationoftheinformationmanagementsystem,wemustestablishacompletesetofinformationmanagementsystemsastheregulationsandguidelinesforinformationworktostandardizeinformationmanagement.Establishingasoundinformationmanagementsystemmainlyincludesthefollowingaspects:

Establishinganoriginalinformationcollectionsystem

Allinformationrelatedtoorganizationalactivitiesshouldbecollectedaccuratelyandwithoutomission.Tothisend,itisnecessarytoestablishacorrespondingsystem,arrangeaspecialpersonorsetupaspecialorganizationtoengageintheworkofcollectingoriginalinformation.Inorganizationalinformationmanagement,necessaryrewardsshouldbegiventounitsandindividualswithoutstandingworkperformance,andthosewhocauseinformationdelaysanddistortionsduetoirresponsibility,orwhomakeuporprovidefakedataforsomepurpose,shouldbegivenNecessarypunishment.

Specifyinformationchannels

Ininformationmanagement,theverticalinformationchannelsbetweentheupperandlowerlevelsmustbeclearlydefined,andthehorizontalinformationchannelsbetweenthesamelevelsmustbeclearlydefined.Establishnecessarysystemstoclarifytheresponsibilitiesandobligationsofvariousunitsanddepartmentsinprovidinginformationtotheoutsideworld,andcarryoutareasonabledivisionoflaborwithintheorganizationtoavoidrepeatedcollectionandcollectionofinformation.

Improvetheutilizationrateofinformation

Theutilizationrateofinformationgenerallyreferstothepercentageofeffectiveinformationinthetotaloriginalinformation.Thehigherthepercentage,thegreatertheeffectivenessofinformationwork.Onthecontrary,itnotonlycauseswasteinhumanandmaterialresources,butalsopreventsthenormalcirculationofusefulinformation.Therefore,itisnecessarytostrengtheninformationprocessinginstitutionsandimprovethebusinesslevelofinformationstaff,improvetheinformationmanagementsystem,andprovideinformationstaffwiththeabilitytoidentifyinformationthroughspecialtraining.Atthesametime,itisnecessarytopayattentiontotheuseofscientificquantitativeanalysismethods,tofindtherulesfromalargeamountofdata,toimprovethelevelofscientificmanagement,andtomaketheinformationfullyfunctional.

Establishaninformationfeedbacksystem

Informationfeedbackreferstothetimelydetectionofdeviationsintheimplementationofplansanddecisions,andeffectivecontrolandadjustmentoftheorganization,ifyourespondtodeviationsintheimplementationSluggishness,onlydiscoveredaftermakingabigmistake,thiswillbringlossestothework.Therefore,theorganizationmustputthetracking,inspection,supervisionandfeedbackinmanagementinanimportantposition,strictlystipulatethesupervisionandfeedbacksystem,regularlyconductin-depthanalysisofvariousdataandinformation,andestablishafastandsensitiveinformationfeedbacksystemthroughmultiplechannels..

Základní model

Úvod

Čtyři modely řízení informací: Od diktatury k demokracii

AccordingtoResearchontheinformationapplicationanddevelopmenthistoryofmanycompanieswillrevealthattherearemainlyfourtypicalinformationmanagementmodels:

(1)Informationdictatorshiponlyhasaverysmallnumberofpeoplewhohavetherighttoobtaininformation;

(2)Informační anarchie, každý si může vybudovat svůj vlastní informační systém, ve stavu chaosu;

(3)Informace v demokracii mohou volně proudit, ale v kontrolovaném stavu;

(4)Theinformationambassadorisbeyondthescopeofasingleorganization,andinformationismoredemocratic,andaninformation"embassy"isestablishedattheboundaryoftheenterprise.

Informationdictatorship

Informationdictatorshipreferstotheconcentrationofinformationprivilegesinthehandsofafewpeople.Althoughafewseniormanagerscangetsomeusefulinformation,theyoftenneedtogothroughanexpensiveinformationsystem-ManagerInformationSystemEIS.ThisEISsystemisverycomplicated,difficulttoprogram,andinconvenienttouse.Themoreseriousanddeep-seatedproblemliesinthefactthatsincealldecisionsaremadebyafewpeople,thewisdomofmanyemployeeshasnotbeenused.

Inaddition,thereisamoresubtleinformationdictatorshipmodel,thatis,corporatemanagersandotherbusinessmanagersdonothaveanyEISsystem,butthecompanyhascultivatedandtrainedagroupofmastersandinstalledthemontheircomputers.Developedspecializedreporting,analysisandstatisticalsoftware.Thisconceptcalled"informationcenter"expandedtheuseofinformationtomorebusinesspeople,butunconsciously,thesetechnicalelitesbecameanotherformofinformationdictator.

Inthesetwomodesofinformationdictatorship,themiddleandlower-levelemployeesaredeprivedoftherighttoenjoyinformation.Thisresultsintwotypesofpeople:theinformationprivilegedclassandtheinformationisolationclass.Theinformationisolationclassmaybeputundermorepressuretodemandbetterworkperformance,butitisverydifficultwithoutgivingtheminformationknowledge.

Sotheymaylaunchaninformationrebellionanddemandtheestablishmentoftheirowndatamanagementsystem.Thisisthebasisfordataoverload.

Informationanarchy

Informationanarchystemsfromthefactthattheindividualordepartmentputstherequiredinformationintotheirowngrasp.Theresultistherapidgenerationofseparatedata"territories"or"underground"databases.Becausethese"underground"databasesarebasedonincompatiblesoftwareandhardwareplatformsandapplications,theycannotbeconnectedatall.Theinherentchaosandothershortcomingsofthisanarchyhavecausedseriousdamagetointernalcommunicationandcorporateprofits.

Similartomanyshort-livedanarchyeventsinhistory,informationanarchyisoftenjustashortcarnivalprocess.Thedepartmentthatbuildsitsownundergrounddatabasecanonlybesatisfiedwiththesolutionforaninstant,becauseoncetheseniormanagementreceivesreportsofinconsistentdatafromdifferentdepartments,theywillquestiontheauthenticityofthedata.Sosoonerorlatertheseunknownundergrounddatabaseswillbeunified.

InformationDemocracy

Manycompanieshavecometounderstand:Lettingallemployeesinthecompanyshareinformationcangreatlyincreasethevalueofinformation.Theyalsounderstandthatinordertomakecorporatebehaviormoreagileandefficient,mostemployeescannotbeshutoutofthedoorofinformationandletthemworkblindly.

Theinformationanalysismodelofchewingonnumbers,doingthingsindependently,anddecentralizedwillgraduallygivewaytoinformationdemocracy.Thelatterempowersenterprisestoactfasterandmoreagilebyimprovingaccurateinformationtoemployeesanddecentralizingdecision-makingpower.Accordingtosurveys,thegreaterthedegreeofdemocratizationandempowerment,thegreaterthevalueofinformation.Andthemoreinclinedtobreakinstitutionalboundaries,thegreaterthevalueofinformation.Druckeralsobelievesthat"decisionsshouldbemadeatthelowestleveloftheorganization,andascloseaspossibletotheexecutorofthisdecision."

InformationAmbassador

InformationdemocracydoesnotneedtobelimitedtotheenterpriseInthefirewall.ThroughtheInternet,informationdemocracycanbeextendedtocustomers,suppliers,andpartnersthroughcorporateextranets.Theenterpriseextranetwithbusinessintelligenceshouldbeasecurewebsite,andusersoutsidetheenterprisecanobtainandanalyzeinformation.Theyarecalledinformationambassadorsbecausetheyrepresenttheforefrontofcommunicationbetweenthecompanyandtheoutsideworld.Visionarycompaniesusee-commercetoestablishinformationambassadors,thepurposeofwhichistoprovideexternaluserswithameanstoobtain,analyze,andsharerelevantinformation.Usingthiskindofinformationambassador,customers,suppliersandpartnerswillalsomaketheirbusinessmoreintelligent.Enterpriseextranetsaremainlyformedinthefollowingthreeapplicationareas:supplychainextranets,userrelationshipextranets,andinformationintermediaryextranets.

ThiskindofinformationambassadorwillbethemaindifferencebetweenthecompanythatwillcarryoutInternetbusinessinthefutureandothercompanies.Thesecompaniesthatcanusevalue-addedinformationtoimprovetheirproductsandserviceswillbeabletoprovidecustomerswithmorevaluablesuggestionsandultimatelywincustomerloyalty.

Relations

Introduction

Thereisanaturalconnectionbetweencorporatecultureinnovationandinformationmanagement,suchashumannature,knowledge,andinnovation.Informationmanagementandcorporatecultureareinseparable.Informationmanagementistheeracoordinatesandnormsofcorporateculture.Informationmanagementconstructionalsoneedsculturalsupport,whichispreciselyforefficientinformationmanagement.

Softresources

Enterpriseresourcescanbedividedintohardresourcesandsoftresources.Bothcorporateinformationandcorporateculturebelongtothesoftresourcesofthecompany.Corporateinformationandcorporateculturehavethefollowingcharacteristics:

(1)Obnovitelnost

Hardresourcesarelimitedandcannotberegenerated.However,corporateinformationandcorporatecultureinnovationarerelativelyinfiniteandrenewable.Knowledge,culture,ideas,ideas,etc.,arenotusedlessandless,butusedmoreandmore.Willcontinuetogrowinuse.Knowledge,technology,culture,ideas,etc.areallcapableofcontinuousinnovation,continuousdevelopment,andcontinuousincrease.Informationresourceshavealifespan.Withtheextensionoftime,theusevalueofinformationgraduallydecreasesorevendisappearscompletely.Butinformationhasdifferentmeaningsatdifferenttimes,places,andpurposes.Thusshowingnewusevalue.

(2)Sdílení

Hardresourcesaregenerallyexclusiveandexclusive,andhaveobviousboundaries.However,corporateinformationandcorporatecultureinnovationaredifferentandshareable.Knowledge,technology,culture,ideas,etc.canallbelearnedandmastered.Theyareborderless,relyingonalearningability,andabilityisasoftresource,whichcanalsobecultivatedandcultivated.Corporateinformationcanalsobeusedbymultipleparties.

(3)Marginální náklady se snižují, ale marginální přínos se zvyšuje

Themarginalcostofhardresourcesisincreasing.However,corporateinformationandcorporatecultureinnovationaredifferent.Thecostwillnotincreasewiththeincreaseinusage.Onthecontrary,thecostwilldecreasewiththeincreaseofusersandusage.Themoreyoulearnaboutknowledge,technology,andculture,themoreyouaccumulate,thelowerthecostofre-learning,andthefasterandmoreyoumasternewtechnologiesandknowledge.Knowledge,technology,culture,etc.canbecontinuouslyimproved,andtheirmarginalbenefitsareincreasing.

(4)S vysokou přidanou hodnotou a silnou konkurenceschopností

Productsbasedonhardresourcesareeasytolearnandimitate.Theincreaseinsales,themoreyousell,thelowertheprofit,resultingin"smallprofitsbutquickturnover".However,informationproductsaredifferent.Becauseoftheirhightechnicalcontent,highculturaltaste,andgreatsocialeffects,theyaredifficulttolearnandimitate,andtheyhaveacertaindegreeofmonopoly.Incorporateserviceandmanagement,goodcorporatecultureinnovationisreflectedingoodmarketingrelationshipsandmarketeffects.

Úloha kultury ve vedení

(1)Firemní faktory životního prostředí

Thecorporateenvironmentisthemostimportantfactorinshapingcorporateculturalinnovation.Itisthesocialandbusinessenvironmentinwhichtheproductionandoperationoftheenterpriseislocated,includingtheconditionsofthemarket,government,andtechnologicalenvironment.Thesefactorsarethedirectreasonsthataffecttheimplementationofinformationmanagement.Therapiddevelopmentofinformationtechnologyhasevokedtheemergenceoftheknowledgeeconomy,andtheconstantsingingoftheknowledgeeconomyaroundtheworldhaspromotedthehighintegrationandrefinementofinformationresourcesbyenterprises,andachievedfullsharing.Thisisactuallyinformationmanagement.

(2)Faktory hodnotových konceptů

Values​​areatthecoreofcorporatecultureandarethekeytowhethercorporateculturalinnovationcanplayapositiveroleinbusinessoperations.Thevalues​​ofanenterpriseareactuallythecorecontentoftheenterprise'sideologicalcultureandideologicalsystem,aswellasthespirit,belief,motivationandpursuitoftheenterprise.Forexample,manydomesticandforeigncompanieshavetheirowncorevalues,andthesevalues​​areguidingthecultureanddevelopmentofthecompany,andtheyhavereceivedgoodresults.Companiesthatimplementinformationmanagementadheretothecorevalues​​ofknowledge,buttheyalsoadheretothepeople-orientedvalues,becauseknowledgeismainlystoredinpeople'sbrains.Suchvalues,whicharedifferentfromthoseofthetraditionalindustrialera,willencouragecompaniestoformaninnovativeatmosphereofcorporateculturethatupholdsknowledgeandrespectstalents.Andtheguidingspiritandspecificinformationmanagementideasandmethodsaretransformedintothedailymanagementandemployeebehaviorofthecompany,sothatemployeescanshowunusualenthusiasmintheirworkandarewillingtodotheirbestforthedevelopmentofthecompany,andultimatelypromoteinformationmanagementsubjectivelySmoothimplementation.

(3)Podnětové kulturní faktory

Ininformationmanagement,knowledge-basedemployeespaymoreattentiontospiritualthingssuchasreputationwhileattachingimportancetomaterialincentives.Companiesshouldtrytoaddmoreeffectivenewincentivecontentinresponsetothesenewcharacteristicsandneeds.

(4)Faktory podnikové kulturní sítě

Culturalnetworkreferstothemainchannelandpathforthetransmissionofcorporateculturalinnovationinformation,whichiscorporatevalues​​andheroicanecdotesThe"carrier"ofthecompanyisachannelforspreadingcorporatecultureandinnovation.Businessmanagersoftenuseformalandinformalculturalnetworkchannelstodisseminaterelevantinformationthatisconducivetothedevelopmentofinformationmanagement,publicizeandeducatethecompany’sdevelopmentmission,strategy,values,corporatespiritandotherculturestoachieveasubtleeffect.

Culturalinnovation

Inordertosuccessfullyimplementinformationmanagement,enterprisesmustcarefullystudythecharacteristicsofcorporateculturalinnovationunderinformationmanagement,andactivelybuildacorporateculturesystemthatpromotesinformationmanagementthroughcontinuousinnovation.Promotethemanagementlevelofenterpriseoperationsandimprovetheabilityofenterprisestocreatevalue.

(1)Zdůrazněte firemní kulturu zaměřenou na lidi

Theimportantfeatureofthe"people-oriented"corporatecultureinnovationistovaluethevalueofpeopleandcorrectlyunderstandtheemployeesinthecompanyThestatusandroleofthecompanystimulatetheoverallawarenessofemployeesandfundamentallymobilizetheirenthusiasmandcreativity.Theneedsofknowledgeableemployeesforself-exposure,self-development,andself-realizationcanonlybemetina"people-oriented"corporateculturalinnovationenvironment.

(2)Podniková kultura, která podporuje inovace

Encouraginginnovationandsupportingchangearethedistinctivefeaturesofcorporatecultureinnovationthatpromotesinformationmanagement.InformationmanagementbackgroundInadditiontotransformingknowledgeresourcesintonewproducts,newprocesses,andneworganizationandmanagementthroughinnovationactivities,enterprisesmustalsotrytoquicklyproduceandmarkettheresultsofinnovation,whichmustbeassistedbycorporateculturalinnovation.,Inordertopromotetheenterprisetoreachaconsensusofseekinginnovationandchange.Enterpriseswillencountervarioussetbacksintheprocessofinnovation.Iftheywanttobepersevering,theymustestablishacorporatecultureinnovationthatencouragescontinuouslearningandtoleranceoffailure.

(3)Vytváření podnikové kultury zaměřené na vzdělávání

Enterprisesmustimprovetheabilitytoacquireknowledgeandeffectivelyapplyknowledge,andlearning,researchanddevelopmentarejustThebasicwaytoacquirethisability.Enterprisesshouldcreatealearningenvironmentforallemployees,provideopportunitiesforcommonlearning,encourageemployeestobegoodatlearning,masterthelatestknowledge,improvelearningabilityandexecutionability,andmakelearningrunthroughtheentirecareerandcreatesomething.

(4) Budování sdílené firemní kultury harmonie a důvěry

Theexchangeandsharingofknowledgeisnotunconditionalandfree.EnterpriseknowledgeexchangeandsharingThereneedstobeaharmoniousenvironmentandinterpersonalrelationshipofmutualtrust.Enterprisesshouldcreateanatmosphereofknowledgeexchangeandsharing,andestablishafriendlyandcooperativesharedcorporatecultureinnovationfromseniormanagerstoordinaryemployees.Ofcourse,thiskindofsharedcorporatecultureinnovationmustbeguidedandrestrictedbycorrespondingincentivesandpunishmentmechanisms.Atthesametime,correspondingknowledgeandinformationexchangemethodsshouldbeadopted,suchase-mail,BBSforums,real-timeinformationexchangetoolsQQorblogs,etc.Toensureimplementation.

Corporateinformationandcorporateculturevareveryimportantsoftresourcesformodernenterprisestoenhancetheircompetitiveness.Agoodcorporateculturewilleffectivelypromotetherichandefficientuseofcorporateinformation.Therefore,continuouslyenrichingandinnovatingcorporateculturalinnovationandstrengtheningcorporateinformationconstructionhavebecomeareaswherecompaniescontinuetoconducttheoreticalandpracticalexploration.