Fromtheperspectiveofthemanifestationoftheroleplayedbyitsoperation,thepublicrelationsfunctioncanbedividedintothreemaincategories:
Implementace různých funkcí, jako je vedení vzdělávání, koordinace, komunikace a řízení plánování.
Thecommunicationfunctionofpublicrelationsreferstotheutilitythatcanbeusedtopromotethedevelopmentoftheorganizationthroughtheimplementationandoperationofthecommunicationworkinpublicrelationsactivities.Themaincontentsinclude:collectinginformationandmonitoringtheenvironment;organizingpublicityandcreatingatmosphere;communicationandcoordination;educationandguidance,andservingthesociety.
Thedecision-makingfunctionofpublicrelationsreferstotheservice,guidanceandpromotioneffectoftheorganization'sdecision-makingthroughtheplanning,managementandimplementationofmajoractivitiesinpublicrelationsactivities.Themaincontentsinclude:consultingsuggestions,decision-makingstaff;discoveringproblems,strengtheningmanagement;preventingtroublebeforeithappens,crisismanagement;creatingbenefitsandseekingdevelopment.