Definition
Scientificdefinitionofmedia:
Accurate,timelyandcomprehensivedatadiscoveryanddissemination;experimentaltools;investigationmethods
medium;
p>n.Environment,Media,Means
n.WaysofDisseminationofInformation
v.Manufacturinganddisseminationofinformationmachines,forcingourbodiestomakechangestothewaytheyworkResponse.
Essentially,themediathatcarriesadvertisementsisthemediathatdisseminatesallkindsofinformation.
Communicationmediaor"media","media"or"media"referstothecarrierofinformationandinformation,whichcanbeaprivateorganizationoranofficialorganization.Transmissionchannelsincludepaper(newsprint,magazines),sound(radiobroadcasting),video(television,movies)andmodernnetwork(computervideo).
Thereareactuallymanywaysofsayingclassification.In1943,theAmericanLibraryAssociation's"GuidelinesforPost-WarPublicLibraries"wasfirstusedasaterm,andithasbecomeageneraltermforvariouscommunicationtools.
Communicationcategory
No.Onetypeofmedia,thatis,themediumthroughwhichpeopleconveyinformationface-to-face,mainlyreferstohumanspokenlanguage,butalsoincludesbodylanguagesuchasfacialexpressions,actions,andeyes.Spokenlanguageandbodylanguagerealizedtheearliestinformationexchangebetweenpeople.
Thesecondtypeofmediaincludespainting,writing,printingandphotography.Inthiswayofinformationexchange,therecipientoftheinformationhastorelyonthesensestoreceivetheinformation,andthesenderoftheinformationbeginstousecertaincommunicationfacilities.
Thethirdtypeofmedia,whetheritisthesenderorthereceiveroftheinformation,mustusecommunicationfacilities.Suchmediaincludetelephone,records,movies,radio,television,computercommunications,andsoon.
Themassmediaregarditasthemediausedbythegeneralpublic.
Nowadays,somepeoplesaythatmobilephonevideowillbecomethefourthtypeofmedia.
Sincethepopularizationofcomputers,onlinemediahasalsobecomeanewformofcommunicationmediaincomputernetworks.Pureadvertisingdesigncompaniescannotberegardedasmediaorganizations,justbecausesomeadvertisingcompaniesalsohavetheirownCommunicationchannel,soitalsobecomesamediacompany.
Thefunctionofthemedia
Communicationmediaor"media","media"or"medium"referstothecarrierofinformationdissemination,thatis,fromthedisseminatortotherecipientintheprocessofinformationdisseminationAllformsofmaterialtoolsforcarryingandtransmittinginformationbetweenthem;in1943,theAmericanLibraryAssociation’s"GuidelinesforPost-WarPublicLibraries"wasusedasatermforthefirsttime,andithasbecomeageneraltermforvariouscommunicationtools,suchasmoviesandtelevision.,Broadcasting,printedmatter(books,magazines,newspapers),computersandcomputernetworksareallmedia.
Themediamainlyhasthefollowingfourfunctions:
Monitoringthesocialenvironment
Coordinatingsocialrelations
Inheritingculture
Provideentertainment