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Fromtheperspectiveofthemanifestationoftheroleplayedbyitsoperation,thepublicrelationsfunctioncanbedividedintothreemaincategories:

Erilaisten toimintojen, kuten koulutuksen ohjauksen, koordinoinnin, viestinnän ja suunnittelun valvonnan, toteuttaminen.

Thecommunicationfunctionofpublicrelationsreferstotheutilitythatcanbeusedtopromotethedevelopmentoftheorganizationthroughtheimplementationandoperationofthecommunicationworkinpublicrelationsactivities.Themaincontentsinclude:collectinginformationandmonitoringtheenvironment;organizingpublicityandcreatingatmosphere;communicationandcoordination;educationandguidance,andservingthesociety.

Thedecision-makingfunctionofpublicrelationsreferstotheservice,guidanceandpromotioneffectoftheorganization'sdecision-makingthroughtheplanning,managementandimplementationofmajoractivitiesinpublicrelationsactivities.Themaincontentsinclude:consultingsuggestions,decision-makingstaff;discoveringproblems,strengtheningmanagement;preventingtroublebeforeithappens,crisismanagement;creatingbenefitsandseekingdevelopment.

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