Diamond bird

Development history

Diamond Bird has established a diamond purchasing center in Antwerp, Belgium, and established strategic partnerships with world authoritative diamond institutions and suppliers such as HRDAntwerp and EuroStar.

In 2009, Diamond Bird’s various experience centers were fully upgraded to 4C concept experience centers. The standardized brand system covers Diamond Bird’s original diamond ring customization model, one-to-one diamond purchase services and other advantageous services. Committed to spreading the diamond culture and the brand concept of "because it is special, it shines".

In 2010, a 2 million carat diamond sold online by the Diamond Bird website set a record for domestic online diamond sales; Diamond Bird is a famous NBA star and Yao Ming’s partner Scola , Custom-designed 4 carat diamond sneakers, a sensation in the industry.

In 2015, with the upgrade of its Shanghai flagship experience center, Diamond Bird launched the 3EX offline experience concept based on the 4C concept.

Platform features

E-commerce platform

As the online carrier of Diamond Bird’s "mouse+cement", its official website has powerful functions and humanity The modernized interface has become a "diamond shop" with both a sense of jewelry and professionalism, bringing consumers a more convenient and user-friendly online diamond shopping experience.

The experience center contains 360-degree panoramic photos; diamond online 3D display; multiple humanized intelligent search methods; new "global diamond search" and other functions.

Diamond Bird selects 30,000 loose diamonds from around the world, from ancient Antwerp, to Tel Aviv, Mumbai, and New York on the other side of the ocean. With its unique global resources, it presents the brilliance of 30,000 loose diamonds. Colorful.

Jewelry Design Platform

The designer platform not only provides a channel for professional designers to communicate and share, but also provides a channel for jewelry lovers to appreciate and participate.

Brand culture

Quality trust

The diamond bird is in the diamond capital—Antwerp, Belgium. It has established a diamond procurement center and cooperated with HRD, EuroStar and other world authoritative diamonds. Institutions and suppliers have established strategic partnerships.

Each loose diamond with a score of 30 points or more not only has the appraisal certificate of GIA, IGI, HRD international authoritative appraisal agency, but Diamond Bird also specially invites the national jewelry appraisal agency to do further inspection for the diamond. Double certificate.

Brand strategy

Diamond Bird officially announced the acquisition of Italian goldsmith art brand Lani in December 2014. Lani originated from Valenza, Italy in 1953. As the world's jewelry capital, Valenza brings together the world's top craftsmen and designs. It is located at the top of the pyramid of the world's jewelry industry, and Diamond Bird upholds its pursuit of beauty and excellent quality. , The addition of Lani is just as powerful as a tiger for Diamond Birds to expand the haute couture market.

Professional Qualifications

Member Unit of Shanghai Diamond Exchange

The most authoritative organization in the diamond industry in the world, HRD China Regional Strategic Partner

International Platinum Association (Pt) the only strategic partner in the mainland China network

China Jewelry and Jade Jewelry Industry Association National Reliable Demonstration Store

China Jewelry and Jade Jewelry Industry Association Standing Director Unit

Governing unit of Shanghai Jewelry Industry Association

Governing unit of Shanghai Gold Jewelry Industry Association

Shanghai Federation of Industry and Commerce Gold Jewelers Association Council Unit

Shanghai Diamond Industry Association Council Unit

China 2010 Shanghai World Expo licensed product (diamond) manufacturer and retailer

Brand Origin

Antwerp from Belgium

Antwerp, Belgium is the world-famous diamond capital. In 1582, the world's first diamond processors' association was established. In 1893, Antwerp established the world On the first diamond exchange, Diamantclubvan Antwerpen, Antwerp has 4 diamond exchanges, and hundreds of multinational companies are headquartered here.

In 2015, Diamond Bird accompanied a CCP delegation led by Han Zheng, member of the Political Bureau of the CPC Central Committee and Secretary of the Shanghai Municipal Party Committee, attended this "Shanghai-Antwerp Investment and Trade Forum" and met with well-known diamond traders in Antwerp. Reached a large purchase agreement and became one of the few domestic brands with purely Belgian Antwerp cut diamonds.

Founder

Xu Xiao, the founder and president of Diamond Bird, is the creator of the Diamond Bird brand. He first established the "mouse + cement" of luxury goods in the industry. The online sales business model has profound insights into brand building, and successfully transformed Diamond Bird from an ordinary online shopping brand into a well-known jewelry brand.

China's online diamond sales leader, B2C e-commerce expert, diamond experience culture creator and advocate, China Business Leaders Forum "2014 China Emerging Entrepreneur Award" title. From the highest credibility seller of EBAY China's jewelry category to the co-president of Diamond Bird, Xu Xiao has been committed to making diamonds the guardian of love, successfully creating a new era of domestic online diamond sales, and the O2O business model makes "mouse + cement" "The classic e-commerce model has been successfully realized again in China. Xu Xiao not only has a keen prediction of international jewelry fashion trends, but also personally participates in products from design to finished products, perfectly combining customer needs with brand temperament, and is highly respected by customers.

Xu Lei, founder and chairman of Diamond Bird, certified expert of GIA, HRD, and FGA three international diamond institutions, executive director of China Jewelry Industry Association, executive director of Shanghai Gold Jewelry Industry Association, Domestic diamond appraisers and veterans in the diamond industry first introduced the global loose diamond business model in the industry, and established the most powerful supply chain resource advantage for Diamond Bird in the industry.

Executive director of China Jewelry, Jade and Jewellery Industry Association, one of the few domestic experts in GIA and FGA dual-material appraisal, is a well-known person in the domestic diamond field, and the global diamond capital-Antwerp, Belgium, as well as HRD, EuroStar and other worlds Authoritative diamond institutions and suppliers have maintained good cooperative relations, which ensured the advantages of Diamond Bird in the high-end supply chain, and enabled the quality of Diamond Bird to be recognized by both international and domestic authoritative organizations. In 2014, it was awarded the "China Ten The title of "big economic trend figure".

Partners

DiamondHighCouncil--HRD (Belgium Diamond High-Level Council), established in 1973, mainly coordinates the activities of the Belgian diamond industry. Over the years, HRD has become an official organization recognized by Belgium and internationally, acting as an organizer, spokesperson and media for the Antwerp diamond industry. At the same time, HRD is also one of the most authoritative diamond inspection, research and certificate issuing institutions in the world, and the highest official management organization for the diamond industry in the world's largest diamond trading place (Antwerp, Belgium). HRD is at the forefront of global diamond processing and testing technology and equipment research. It is a pioneering force in commercializing diamond scientific and technological achievements and applying them to diamond production. At the same time, the HRD laboratory is one of the diamond laboratories with the most complete equipment and the most advanced technology in the world. The diamond identification certificate issued by HRD is a guarantee of quality and authority. In the diamond "4C" certification (that is, color, weight, clarity, cut), HRD gives each diamond the highest quality certification, and strictly guarantees the uniqueness of each diamond. In terms of diamond cutting, HRD-Antwerp has spared no effort to upgrade the cut to "extra excellent", which is the highest level of diamond cutting.

Diamond Bird has become the only network strategic partner of HRD in China.

Design Team

After ten years of development, Diamond Bird is no longer a wedding jewelry brand known only for being good at wedding rings. Diamond Bird’s design strength is recognized by all parties. , And create jewelry for a number of well-known columns or projects, from the American NBA star player Scola to not long ago cooperated with Shanda Games to become the first physical brand of online game props, all marking the diamond bird has become a Jewelry suppliers who provide exclusive customized services. Diamond Bird always insists on self and keeps innovating. Her consumer group ranges from a single married ethnic group to a broad group. Not only does Diamond Bird provide a wealth of services, it also injects new vitality and inspiration into the jewelry industry.

4C concept

The concept of "4C" is the abbreviation of CultureofDiamond, Conceptofnewmodel, Createyourownring, Careforlove. It was proposed in 2009.

Two-person one-life ring (7 photos)

CultureofDiamond (Diamond Culture), through in-depth exploration of diamond culture, brings customers a beautiful emotional experience of loyalty, happiness, and caring;

Conceptofnewmodel (new model), offline orders The e-commerce model that combines purchase and offline experience center services provides customers with a rich experience, multi-dimensional, convenient and efficient channel for buying diamonds; Diamonds, matched with your favorite setting, DIY is exclusive to your diamond ring; it is a pioneer in the diamond industry. Diamond Bird provides customers with exclusive and complete personalized diamond purchase services;

Careforlove (Guardian Love) ), under the guidance of the heart of love, creating a more comfortable wearing experience, caring for every detail of diamond purchase, and wholeheartedly creating a more humanized diamond purchase experience is the goal of Diamond Bird's unremitting pursuit.

In January 2015, Diamond Bird’s Shanghai Flagship Experience Center was newly upgraded and opened. On the basis of the previous Diamond Bird 4C concept, the 3EX concept was proposed, demonstrating the Diamond Bird’s offline Emphasis on experience. 3EX refers to the upgrade in three aspects of environment, service and products.

Environment EX refers to the Diamond Bird Shanghai flagship experience center after the upgrade has become the largest diamond jewelry experience center in Asia. It has the world's top luxury interiors, equipped with the industry's most professional drilling tools, and brings consumers a better offline shopping environment.

Service EX refers to the comfort of entering the store , Caring and peace of mind, Diamond Bird’s Shanghai flagship experience center provides WIFI and charging system to eliminate customers’ worries when shopping. The uniquely designed private seat and one-to-one consultant service process are more humane and exclusive. VIP membership service provides an exclusive commitment for every love.

Product EX refers to the diamond bird’s pursuit of diamond quality. The selection of rare diamonds, exquisite design concepts and exquisite craftsmanship are Diamond Birds remember the happiness and sweetness of lovers.

Strategic Cooperation

At 14:00 on July 28, 2013, Diamond Birds and Shanda Games reached a strategic cooperation. Both parties were on the scene. A grand signing ceremony was held and became the focus of the entire exhibition hall. This is the first time in China that the jewelry industry has been combined with online games, and creatively proposed a bold idea of ​​turning virtual jewelry into physical objects.

8, 2014 In December, Diamond Bird and "Fashion COSMO" magazine co-hosted the "COSMO Goddess Festival" event After moving through 10 cities across the country, it has brought the beauty of diamonds to domestic women. It also uses many goddess-level idols as role models to showcase the excellent quality from Diamond Birds.

In November 2014, Diamond Bird cooperated with Lenovo ThinkPad to launch a customized version of Diamond Bird notebook, inlaid with 2 carats of brilliant diamonds, which will surprise the audience once it debuted. ThinkPad also sincerely invites Ms. Xu Xiao, the co-president of Diamond Bird, as the exclusive witness, to witness together with shining quality.

On December 2, 2014, the movie "Peace Wheel", with Diamond Bird as the exclusive jewelry strategic partner, was released nationwide. As the first epic epic of love directed by Hollywood director Wu Yusen, "Peace Wheel" was performed The three pairs of lovers waited steadily in the troubled times. Diamond Bird uses the tearful love in "Peace Wheel" as its design inspiration to create a global limited edition of 99 diamond brooches. Diamond Bird's co-president Mr. Xu Lei, Ms. Xu Xiao and director Wu Yusen jointly signed and put many of them Gift to its star creator. In addition, Diamond Bird also ingeniously launched three elemental concept diamond ornaments and thematic letter chain to pay tribute to this love story.

In July 2015, we joined hands with "Fashion COSMO" and invited 11 celebrity couples to perform the romantic theme of "Boldly Love Together" and convey positive energy about love.

In May 2016, as the first Barbie authorized jewellery brand in China, it launched the "Shining Barbie" series of fashion diamond jewelry, fulfilling the girl's heart and the perfect spirit of women.

Brand Honor

Won the "Best Honest Jewelry Merchant of Online Wedding Channel" and "Best Honest Merchant" in June 2007

Won the ChinaVenture2007 in October 2008 The first place in the B2C industry of China's jewelry industry with the most investment value

In November 2008, it was awarded the “Top Ten Most Growing Enterprises in China” at the China CEO Summit Forum.

2, 2009 Won Google's Annual "Most Internet Popularity Award" in March 2009.

March 2009 "Fortune" Chinese version of China's 11 hottest startups

March 2009 "New Fortune" Top 10 Business Models with the Most Growth Potential"

In May 2009, he was appointed as the director of the 4 major industry associations of China Jewelry Association, Gold, Gemstone, and Diamond.

In June 2009, he was awarded the title of “China The most popular shopping site for women"

In August 2009, it was awarded the 2009 Chinese Enterprise "Future Star"

In October 2009, the major experience centers across the country were awarded the "Reliable Demonstration Store" "Honorary Title

In November 2009, he won the 2009 Top Ten New Entrepreneurship Leaders Award

In November 2009, "China's Top 50 Online Retail Consumer Brands", "2009 Most Consumers Top 100 Favorite Websites" Double Awards