Home Technique Public service

Public service



Definition

Modernconsumptionisanerathatemphasizesimageconsumption.Intheprocessofcommodityconsumption,customerspaymoreandmoreattentiontopersonalityimageandpublicwelfareimage.Inordertomeettheneedsofcustomers'publicwelfareconsumerpsychology,enterprisesshouldregularlyplanandcarryoutpublicwelfareserviceactivities.

Publicserviceisaprocessinwhichsocialorganizationsprovidefreeservicestothepublicoutsideoftheirpostsinordertostrengthentheirmoralpersonality,basedonthehumanitarianspiritorbuildingtheconceptofaharmonioussociety.

MatsushitaKonosuke:Ifyouworkhardandworkhardforthesatisfactionofyourcustomers,yourbusinessmustbeprosperous.

Planningofcharitableservices

Planningofcharitableactivities

Planningcorporatecharitableactivitiesmainlyincludestwoaspects:oneistochooseethicalandThesecondistodeterminemethodsthathavemoralsignificanceandpublicityeffects.Fundingtargetsforcharitableactivitiesaregenerallysuitablefortheelderly,widowsandwidows,childrenwhohavelostthewarmthoftheirfamilies,adultswhohavelosttheabilitytowork,andothermembersofsocietywhohaveotherspecialdifficulties,suchasimpoverishedstudentsandthosewhohavebecomedisabled.

Charityactivitiesshouldemphasizeeffectivenessandhelppeopleindifficultysolvepracticalproblems.Themainoptionsare:Forpeoplewhoencounterdifficultiesinlifeandcanquicklygetridofdifficulties,companiescanplanspecialcharitiesActivities,aone-timedonationofmoneyormaterialtotheneedy;forthosewhoarenotoutoftroubleintheshortterm,suchaschildrenandpoorelderly,enterprisescanestablishcharitableprojectstoorganizeemployeestohelptheneedyinthenameoftheenterprise.Long-termhelpfortheneedy;foracertaintypeofpeoplewhoneedfundingofuniversalsignificance,companiesshouldactivelyparticipateinandeveninitiateandorganizethematiccharitablefoundations,intheformofspecialcharityfunds,andregularlycarryoutcharitabledonationstohelptheneedy.Afterthespecificmethodsofcharitableactivitiesaredetermined,specialplanningshouldbecarriedouttoenhancethesocialinfluenceofthecompany'scharitableactivitiesandshapethecompany'spublicwelfareimage.

Planningofmunicipalpublicwelfareconstructionactivities

Inadditiontocomplyingwithlawsandpoliciesandpayingtaxesinaccordancewithregulations,companiesshouldalsoactivelyparticipateintheconstructionofmunicipalpublicutilitiesandassistthegovernmentinjointlysolvingmunicipalconstructionproblems.Therearemanywaysforcompaniestoparticipateinmunicipalpublicwelfareconstructionactivities.Thecommononesaremainlyasfollows:

First,exclusivedonationsfortheconstructionofacertainmunicipalconstructionproject,suchasbridges,roads,publictransportationshelters,andpublicwelfareSexualentertainmentandleisureactivitiesvenues,municipalsculptureprojects,etc.;

Secondly,tojointlyfundtheconstructionofamunicipalprojectofspecialsignificancewithrelevantgovernmentdepartments,suchasmunicipalmonuments,urbanlandmarkprojects,etc.;

Third,fundthemaintenanceofmunicipalengineeringprojects;

Fourth,setupaspecialfundfortherelevantgovernmentdepartmentstorewardpeoplewithmeritsinthedesign,planning,constructionandmaintenanceofmunicipalengineeringprojects.

Planningofactivitiestosolvesocialproblems

Focusonandsolvesocialproblems,stabilizesocialorder,andcreateaharmoniousandcivilizedsocialenvironmentforpeople,whichisnotonlyconducivetothehealthydevelopmentofsociety,butalsoItisconducivetotheprosperityoftheenterpriseandcreatesgoodexternalconditionsforthesurvivalanddevelopmentoftheenterpriseitself.

Themainsocialissuesthatcompaniescanparticipateinare:socialsecurityissues,socialdevelopmentissues,environmentalpollutionissues,pollutionissuesincityappearance,wildlifeprotectionissues,etc.Thewayenterprisesparticipateinsolvingsocialproblemsisdifferentfromgovernmentfunctionaldepartmentsduetothelimitationoftheirpowers.Therearemainlythefollowingoptionsinoperation.

First,assistivesolution,thatis,thecompanysendssomeemployeestoassistrelevantgovernmentfunctionaldepartmentstosolvesomesurprisesocialproblems;

Second,activesolution,forsomepeopleForsocialproblemssuchasenvironmentalsanitation,companiesorganizeemployeestocarryoutactivitiesinpublicplacesduringbreakstodirectlysolvesocialproblems;

Third,subsidizedsolutions,companiescansetupspecialfundsto"××"×Cup"formtofundrelevantdepartmentstosolveproblems,ortofundtheexposureorreportofvarioussocialissuesbythenewsmedia,soastoformasituationwhereeveryoneshoutsandpromotesthesolutionoftheproblem;

Fourth,service-orientedTosolvethesocialproblemscausedbysocialchanges,enterprisesshouldprovideservicestotherelevantpublic,suchasprovidingvocationaltrainingservicesforlaid-offworkers,soastoalleviatesocialproblems.

Inaddition,corporatepublicwelfaresocialbehaviorsinclude:publicserviceadvertising,promotionofscientificlifestyleactivities,socialculturalceremonies,etc.,allofwhichcanshowthatthecompanylovessocietyintheirownspecialform,Agoodimageofcaringforthepublicandwillingtocontribute.

This article is from the network, does not represent the position of this station. Please indicate the origin of reprint
TOP