Definition
InformationManagement(InformationManagement,IM)isthecomprehensiveuseoftechnological,economic,policy,legalandhumanisticmethodsandMeansinordertocontrolinformationflow(includinginformalinformationflowandformalinformationflow),anactivityaimedatimprovingtheefficiencyofinformationutilizationandmaximizingtheutilityvalueofinformation.
Informationisthemanifestationoftheexistencestateandmovementattributesofthings."Things"generallyrefertoallpossibleobjectsinhumansociety,thinkingactivitiesandnature."Thewayofbeing"referstotheinternalstructureandexternalconnectionsofthings."Motion"generallyreferstochangesinallmeanings,includingmechanical,physical,chemical,biological,mentalandsocialmovements."Motionstate"referstothecharacteristics,situationandlawsofthingschangingintimeandspace.
Informationisgenerallytransmittedfromtheinformationproducertotheinformationuserintwoways.Oneisthattheinformationproducerdirectlyflowstotheinformationuser,whichiscalledinformalinformationflow;theotheristhattheinformationisunderthecontroloftheinformationsystem.b>Theflowtoinformationusersiscalledregularinformationflow.
Theso-calledinformationmanagementreferstothescientificplanning,organization,controlandcoordinationofvariousrelatedfactorsofhumansocialinformationactivities(mainlypeople,information,technologyandinstitutions)toachieveinformationresourcesTheprocessofrationaldevelopmentandeffectiveutilization.Itnotonlyincludesthemanagementofinformationcontentatthemicrolevel-informationorganization,retrieval,processing,service,etc.,butalsothemanagementofinformationinstitutionsandinformationsystemsatthemacrolevel.
Theworkprocessofensuringtheeffectiveoperationoftheinformationsystemthroughthedevelopmentofacompleteinformationmanagementsystemandtheuseofmoderninformationtechnology.Therearebothstaticmanagementanddynamicmanagement,butmoreimportantly,dynamicmanagement.Itnotonlyneedstoensurethecompletestateofinformationmaterials,butalsotoensurethattheinformationsystemoperatesnormallyinthecycleof"informationinput-informationoutput".
Informationmanagementisasocialactivitycarriedoutbyhumansinordertocollect,processanduseinformation.Itistheinevitableresultandtrendcausedbythedevelopmentofscienceandtechnology,thechangesinthesocialenvironment,andtheprogressofhumanthought.
Definitionandunderstanding
Therapiddevelopmentandwideapplicationofinformationtechnologiessuchascomputers,globalcommunicationsandtheInternethavecausedprofoundchangesintechnology,economy,cultureandsociety.Sincethe1990s,mankindhasenteredaneweraofeconomicdevelopmentcharacterizedby"informatization","networking"and"globalization".Informationhasbecomeanimportantsupportforsocialandeconomicdevelopmentaftermaterialandenergy.Resources,itischangingtheallocationofsocialresources,changingpeople'svalues,workandlifestyle.Understandinginformation,informationscience,informationtechnologyandinformationsociety,andgraspinginformationresourcesandinformationmanagementareasimportanttocontemporarymanagersasgraspingcorporatefinancialmanagement,humanresourcemanagementandlogisticsmanagement.
Theobjectofinformationmanagementisinformationresourcesandinformationactivities;informationscienceisthescienceofstudyingthelawsofinformationmovementandapplicationmethods;informationtechnologyisaboutthegeneration,transmission,transmission,reception,transformation,identificationandcontrolofinformationThegeneraltermforappliedtechnology,whichbridgesthegapbetweeninformationscienceandproductionpracticeapplications;informationmanagementscienceisasciencethatstudiesinformationresourcesandinformationactivitiesandstudiesthebasiclawsandmethodsofvariousinformationmanagementactivities.
Fortheabovedefinition,wemustpayattentiontounderstandingfromthefollowingaspects:
Objectsofinformationmanagement
(1)Informationresources
Itisanorganismofinformationproducers,information,andinformationtechnology.Thefundamentalpurposeofinformationmanagementistocontroltheflowofinformationandrealizetheutilityandvalueofinformation.However,informationisnotallresources.Inordertomakeitaresourceandrealizeitsutilityandvalue,itisnecessarytoresortto"human"intelligenceandinformationtechnology.Therefore,"people"arethemainbodycontrollinginformationresourcesandcoordinatinginformationactivities,andarethemainelements.Thecollection,storage,transmission,processingandutilizationofinformationandotherinformationactivitiesareinseparablefromthesupportofinformationtechnology.Withoutthepowerfulroleofinformationtechnology,itisimpossibletoachieveeffectiveinformationmanagement.Sinceinformationactivitiesareessentiallyfortheproduction,transmissionandutilizationofinformationresources,informationresourcesareoneoftheobjectsandresultsofinformationactivities.Thethreeelementsofinformationproducer,information,andinformationtechnologyformanorganicwhole-informationresourcesarethebasicelementsthatconstituteanyinformationsystemandareoneoftheresearchobjectsofinformationmanagement.
(2)Informationactivities
Itreferstothemanagementactivitiesandserviceactivitiescarriedoutbyhumansocietyaroundtheformation,transmissionandutilizationofinformationresources.Theformationstageofinformationresourcesischaracterizedbyactivitiessuchasinformationproduction,recording,collection,transmission,storage,andprocessing,withthepurposeofformingusableinformationresources.Thedevelopmentandutilizationstageofinformationresourcesischaracterizedbythetransmission,retrieval,analysis,selection,absorption,evaluation,andutilizationofinformationresources.Thepurposeistorealizethevalueofinformationresourcesandachievethepurposeofinformationmanagement.Theresearchobjectofinformationmanagementisnotcomprehensiveifitsimplymanagestheinformationresourcesandignorestheinformationactivitiescloselyrelatedtotheinformationresources.
Informationmanagementisakindofmanagement
Thebasicfunctionsofmanagementactivities"planning,organization,leadership,control"arestillthebasicfunctionsofinformationmanagementactivities,butthebasicfunctionsofinformationmanagementaremoreimportant.Targeted.
Informationmanagementisasocial-scaleactivity
Itreflectstheuniversalityandsocialityofinformationmanagementactivities.Itisauniversalinformationacquisition,controlandutilizationactivityinvolvingawiderangeofsocialindividuals,groups,andthestate.
Informationproductmanagement(micro):informationcollection,ordering,analysis,circulationofinformationproducts
Informationsystemmanagement(medium):design,implementationandevaluation,securitymanagement,Informationresourceallocation,etc.
Informationindustrymanagement(macro):industrialstructureandtesting,informationserviceindustrymechanismandmanagementmode,industrialpolicyandinformationlegislation,socialinformationization
——YueJianbo.FundamentalsofInformationManagement.TsinghuaUniversityPress,1999
BasicProcess
Informationisnostrangertoeachofus.Inreallife,everyoneisconstantlyreceivinginformation,processingandusinginformationallthetime,alldealingwithinformation.
Animportantfeatureofmodernmanagersinthemanagementstyleisthattheyrarelydealwith"specificthings",butmorewith"things".Thelargerthescaleofthemanagementsystemandthemorecomplexthestructure,thestrongerthethirstforinformation.Infact,foranyorganizationtoformaunifiedwillandaunifiedpace,thevariouselementsmustbeabletoaccuratelyandquicklytransmitinformationtoeachother.Managersmustrelyonvariousinformationfrominsideandoutsidetheorganizationtoeffectivelycontroltheorganization.Information,liketalents,rawmaterialsandenergy,isregardedasanimportantresourceforthesurvivalanddevelopmentofanorganization,andhasbecomeaprerequisiteformanagementactivities.Allmanagementactivitiescannotbeseparatedfrominformation,andalleffectivemanagementcannotbeseparatedfrominformationmanagement..
Informationmanagementreferstothegeneraltermforinformationcollected,processed,inputandoutputbypeopleintheentiremanagementprocess.Theprocessofinformationmanagementincludesinformationcollection,informationtransmission,informationprocessingandinformationstorage.
Informationcollectionistheacquisitionoforiginalinformation.
Informationtransmissionisthetransferofinformationintimeandspace,becauseinformationcanonlybeeffectivewhenitisdeliveredtotheneedyinatimelyandaccuratemanner.
Informationprocessingincludesthetransformationofinformationformandtheprocessingofinformationcontent.Theformchangeofinformationreferstotheaccuratetransmissionofinformationtothereceiverbychangingthecarrierintheprocessofinformationtransmission.
Thecontentprocessingofinformationreferstotheprocessingandsortingoftheoriginalinformationtorevealthecontentoftheinformationindepth.Aftertheinformationcontentisprocessed,theinputinformationcanbetransformedintotherequiredinformation,andcanbeusedinatimelyandeffectivemanner.InformationmanagementisalsoveryimportantinaheadhuntingcompanysuchasFiberhomeHeadhunting.Whentheinformationissenttotheuser,somearenotuselessafteruse,andsomeneedtobekeptforlaterreferenceandretention.Thisisinformationstorage.Throughthestorageofinformation,regularitycanberevealedfromit,anditcanalsobereused.
Withtherapiddevelopmentandpopularizationofscienceandtechnology,especiallyinformationengineering,computertechnologyandotherhigh-techtechnologies,today'sworldhasenteredtheinformationage.Enterprisesandorganizationsrequiremoreandmoreinformationprocessing,andthespeedisgettingfasterandfaster.Inorderformanagerstograspaccurateandreliableinformationinatimelymanner,andformtruefeedbackafterimplementation,afullyfunctionalandefficientinformationmanagementsystemmustbeestablished.Theinformationmanagementsystemadoptstechnicalequipmentmainlybasedonelectroniccomputers,andisconnectedtovariousinformationterminalsthroughanautomatedcommunicationnetwork.Itusesacomprehensivecommunicationnetworktocommunicateallaspectsofcontacttoensurerapid,accurate,andtimelycollectionanddeliveryofinformationOrder.
Features
(1)Managementfeatures
Informationmanagementisakindofmanagement,soithasthegeneralcharacteristicsofmanagement.Forexample,thebasicfunctionsofmanagementareplanning,organization,leadership,andcontrol.Theobjectofmanagementisorganizationalactivities,andthepurposeofmanagementistoachieveorganizationalgoals.Thesearealsoavailableininformationmanagement.However,asaspecialmanagementtype,informationmanagementhasitsownuniquecharacteristics:
1.Theobjectsofmanagementareinformationresourcesandinformationactivities;
2,informationmanagementrunsthroughIntheentiremanagementprocess,ithasitsownmanagementandsupportsothermanagementactivities.
(2)Characteristicsofthetimes
1.Theamountofinformationisgrowingrapidly
Witheconomicglobalization,theworld’sThepolitical,economic,andculturalexchangesbetweenorganizationsarebecomingmorefrequent;thelinksbetweenorganizationsarebecomingmoreandmoreextensive;thelinksbetweenvariousdepartmentswithintheorganizationareincreasing,andalargeamountofinformationisgenerated.Atthesametime,therapiddevelopmentofinformationorganizationandstoragetechnologyhasmadetheaccumulationofinformationreliableandconvenient.
2.Informationprocessinganddisseminationspeedisfaster
Duetotherapiddevelopmentofinformationtechnology,thespeedofinformationprocessinganddisseminationisgettingfasterandfaster.
3Informationprocessingmethodsarebecomingmoreandmorecomplex
Withtheincreasingdemandforinformationinmanagementwork,informationprocessingmethodsarebecomingmoreandmorecomplex.Earlyinformationprocessingwasmostlyanempiricalprocessingorsimplecalculation.Processingmethodsrequirenotonlygeneralmathematicalmethods,butalsomethodssuchasmathematicalstatistics,operationsresearch,andartificialintelligence.
4.Theresearchfieldsinvolvedininformationmanagementcontinuetoexpand
Fromascientificpointofview,informationmanagementinvolvesmanagement,socialsciences,behavioralsciences,andeconomics.Science,psychology,computerscience,etc.;technically,informationmanagementinvolvescomputertechnology,communicationtechnology,officeautomationtechnology,testingtechnology,microfilmingtechnology,etc.
Classification
1.Classificationaccordingtomanagementlevel:macroinformationmanagement,mesoinformationmanagement,microinformationmanagement;
2,classificationaccordingtomanagementcontent:informationProductionmanagement,informationorganizationmanagement,informationsystemmanagement,informationindustrymanagement,informationmarketmanagement,etc.;
3.Classifiedbyapplicationscope:industrialenterpriseinformationmanagement,commercialenterpriseinformationmanagement,governmentinformationmanagement,publicutilitiesInformationmanagement,etc.;
4.Classificationbymanagementmethods:manualinformationmanagement,informationtechnologymanagement,informationresourcemanagement,etc.;
5.Classificationbyinformationcontent:economicinformationmanagement,technologyInformationmanagement,educationinformationmanagement,militaryinformationmanagement,etc.
Informationmanagementrequirements
Timeliness
Theso-calledtimelinessmeansthattheinformationmanagementsystemmustbesensitiveandrapidtodiscoverandprovidetheinformationneededformanagementactivities.Therearetwoaspectshere:Ontheonehand,itisnecessarytodiscoverandcollectinformationinatimelymanner.Theinformationinmodernsocietyiscomplexandfast-changing.Someinformationisfleetingandcannotberecalled.Therefore,themanagementofinformationmustreflecttheprogressanddynamicsoftheworkinthefastestandmostagilemanner,andrecordthesituationsandproblemsthathaveoccurredinatimelymanner.Ontheotherhand,wemustdeliverinformationinatimelymanner.Informationcanonlybeeffectivewhenitistransmittedtothosewhoneedit,andithasastrongtimeliness.Therefore,itisnecessarytoprovideusefulinformationtorelevantdepartmentsandpersonnelbythefastestandmosteffectivemeanstomakeitthebasisfordecision-making,command,andcontrol.
Accurate
Informationisnotonlyrequiredtobetimely,butalsoaccurate.Onlyaccurateinformationcanenabledecisionmakerstomakecorrectjudgments.Distortedandevenerroneousinformationnotonlyfailstoguidemanagement,butonthecontrarycanleadtomanagementerrors.
Inordertoensuretheaccuracyoftheinformation,theoriginalinformationisfirstrequiredtobereliable.Onlyreliableoriginalinformationcanprocessaccurateinformation.Whencollectingandsortingoutoriginalmaterials,informationworkersmustadheretoanattitudeofseekingtruthfromfacts,overcomesubjectivearbitrariness,andcarefullyverifytheoriginalmaterialssothattheycanaccuratelyreflecttheactualsituation.Thesecondistomaintaintheunityanduniquenessofinformation.Thevariouslinksofamanagementsystemarebothinterrelatedandmutuallyrestricted,andtheinformationreflectingtheactivitiesoftheselinksiscloselyrelated.Therefore,alotofinformationinthesystemcanbesharedindifferentmanagementactivities,whichrequiresthattheinformationinthesystemshouldbeunifiedandunique.Therefore,whenprocessingandsortinginformation,itisnecessarytopayattentiontotheunificationofinformationandthesamemeasurementunittoavoidconfusionintheuseofinformation.
ManagementSystem
Introduction
Withoutaperfectmanagementsystem,anyadvancedmethodsandmeanscan'tgivefullplaytoitseffect.Inordertoensuretheeffectiveoperationoftheinformationmanagementsystem,wemustestablishacompletesetofinformationmanagementsystemsastheregulationsandguidelinesforinformationworktostandardizeinformationmanagement.Establishingasoundinformationmanagementsystemmainlyincludesthefollowingaspects:
Establishinganoriginalinformationcollectionsystem
Allinformationrelatedtoorganizationalactivitiesshouldbecollectedaccuratelyandwithoutomission.Tothisend,itisnecessarytoestablishacorrespondingsystem,arrangeaspecialpersonorsetupaspecialorganizationtoengageintheworkofcollectingoriginalinformation.Inorganizationalinformationmanagement,necessaryrewardsshouldbegiventounitsandindividualswithoutstandingworkperformance,andthosewhocauseinformationdelaysanddistortionsduetoirresponsibility,orwhomakeuporprovidefakedataforsomepurpose,shouldbegivenNecessarypunishment.
Specifyinformationchannels
Ininformationmanagement,theverticalinformationchannelsbetweentheupperandlowerlevelsmustbeclearlydefined,andthehorizontalinformationchannelsbetweenthesamelevelsmustbeclearlydefined.Establishnecessarysystemstoclarifytheresponsibilitiesandobligationsofvariousunitsanddepartmentsinprovidinginformationtotheoutsideworld,andcarryoutareasonabledivisionoflaborwithintheorganizationtoavoidrepeatedcollectionandcollectionofinformation.
Improvetheutilizationrateofinformation
Theutilizationrateofinformationgenerallyreferstothepercentageofeffectiveinformationinthetotaloriginalinformation.Thehigherthepercentage,thegreatertheeffectivenessofinformationwork.Onthecontrary,itnotonlycauseswasteinhumanandmaterialresources,butalsopreventsthenormalcirculationofusefulinformation.Therefore,itisnecessarytostrengtheninformationprocessinginstitutionsandimprovethebusinesslevelofinformationstaff,improvetheinformationmanagementsystem,andprovideinformationstaffwiththeabilitytoidentifyinformationthroughspecialtraining.Atthesametime,itisnecessarytopayattentiontotheuseofscientificquantitativeanalysismethods,tofindtherulesfromalargeamountofdata,toimprovethelevelofscientificmanagement,andtomaketheinformationfullyfunctional.
Establishaninformationfeedbacksystem
Informationfeedbackreferstothetimelydetectionofdeviationsintheimplementationofplansanddecisions,andeffectivecontrolandadjustmentoftheorganization,ifyourespondtodeviationsintheimplementationSluggishness,onlydiscoveredaftermakingabigmistake,thiswillbringlossestothework.Therefore,theorganizationmustputthetracking,inspection,supervisionandfeedbackinmanagementinanimportantposition,strictlystipulatethesupervisionandfeedbacksystem,regularlyconductin-depthanalysisofvariousdataandinformation,andestablishafastandsensitiveinformationfeedbacksystemthroughmultiplechannels..
Basicmodel
Introduction
Fourmodelsofinformationmanagement:Fromdictatorshiptodemocracy
AccordingtoResearchontheinformationapplicationanddevelopmenthistoryofmanycompanieswillrevealthattherearemainlyfourtypicalinformationmanagementmodels:
(1)Informationdictatorshiponlyhasaverysmallnumberofpeoplewhohavetherighttoobtaininformation;
(2)Informationanarchy,everyonecanbuildtheirowninformationsystem,inastateofchaos;
(3)Informationdemocracycanflowfreely,butinacontrolledstate;
(4)Theinformationambassadorisbeyondthescopeofasingleorganization,andinformationismoredemocratic,andaninformation"embassy"isestablishedattheboundaryoftheenterprise.
Informationdictatorship
Informationdictatorshipreferstotheconcentrationofinformationprivilegesinthehandsofafewpeople.Althoughafewseniormanagerscangetsomeusefulinformation,theyoftenneedtogothroughanexpensiveinformationsystem-ManagerInformationSystemEIS.ThisEISsystemisverycomplicated,difficulttoprogram,andinconvenienttouse.Themoreseriousanddeep-seatedproblemliesinthefactthatsincealldecisionsaremadebyafewpeople,thewisdomofmanyemployeeshasnotbeenused.
Inaddition,thereisamoresubtleinformationdictatorshipmodel,thatis,corporatemanagersandotherbusinessmanagersdonothaveanyEISsystem,butthecompanyhascultivatedandtrainedagroupofmastersandinstalledthemontheircomputers.Developedspecializedreporting,analysisandstatisticalsoftware.Thisconceptcalled"informationcenter"expandedtheuseofinformationtomorebusinesspeople,butunconsciously,thesetechnicalelitesbecameanotherformofinformationdictator.
Inthesetwomodesofinformationdictatorship,themiddleandlower-levelemployeesaredeprivedoftherighttoenjoyinformation.Thisresultsintwotypesofpeople:theinformationprivilegedclassandtheinformationisolationclass.Theinformationisolationclassmaybeputundermorepressuretodemandbetterworkperformance,butitisverydifficultwithoutgivingtheminformationknowledge.
Sotheymaylaunchaninformationrebellionanddemandtheestablishmentoftheirowndatamanagementsystem.Thisisthebasisfordataoverload.
Informationanarchy
Informationanarchystemsfromthefactthattheindividualordepartmentputstherequiredinformationintotheirowngrasp.Theresultistherapidgenerationofseparatedata"territories"or"underground"databases.Becausethese"underground"databasesarebasedonincompatiblesoftwareandhardwareplatformsandapplications,theycannotbeconnectedatall.Theinherentchaosandothershortcomingsofthisanarchyhavecausedseriousdamagetointernalcommunicationandcorporateprofits.
Similartomanyshort-livedanarchyeventsinhistory,informationanarchyisoftenjustashortcarnivalprocess.Thedepartmentthatbuildsitsownundergrounddatabasecanonlybesatisfiedwiththesolutionforaninstant,becauseoncetheseniormanagementreceivesreportsofinconsistentdatafromdifferentdepartments,theywillquestiontheauthenticityofthedata.Sosoonerorlatertheseunknownundergrounddatabaseswillbeunified.
InformationDemocracy
Manycompanieshavecometounderstand:Lettingallemployeesinthecompanyshareinformationcangreatlyincreasethevalueofinformation.Theyalsounderstandthatinordertomakecorporatebehaviormoreagileandefficient,mostemployeescannotbeshutoutofthedoorofinformationandletthemworkblindly.
Theinformationanalysismodelofchewingonnumbers,doingthingsindependently,anddecentralizedwillgraduallygivewaytoinformationdemocracy.Thelatterempowersenterprisestoactfasterandmoreagilebyimprovingaccurateinformationtoemployeesanddecentralizingdecision-makingpower.Accordingtosurveys,thegreaterthedegreeofdemocratizationandempowerment,thegreaterthevalueofinformation.Andthemoreinclinedtobreakinstitutionalboundaries,thegreaterthevalueofinformation.Druckeralsobelievesthat"decisionsshouldbemadeatthelowestleveloftheorganization,andascloseaspossibletotheexecutorofthisdecision."
InformationAmbassador
InformationdemocracydoesnotneedtobelimitedtotheenterpriseInthefirewall.ThroughtheInternet,informationdemocracycanbeextendedtocustomers,suppliers,andpartnersthroughcorporateextranets.Theenterpriseextranetwithbusinessintelligenceshouldbeasecurewebsite,andusersoutsidetheenterprisecanobtainandanalyzeinformation.Theyarecalledinformationambassadorsbecausetheyrepresenttheforefrontofcommunicationbetweenthecompanyandtheoutsideworld.Visionarycompaniesusee-commercetoestablishinformationambassadors,thepurposeofwhichistoprovideexternaluserswithameanstoobtain,analyze,andsharerelevantinformation.Usingthiskindofinformationambassador,customers,suppliersandpartnerswillalsomaketheirbusinessmoreintelligent.Enterpriseextranetsaremainlyformedinthefollowingthreeapplicationareas:supplychainextranets,userrelationshipextranets,andinformationintermediaryextranets.
ThiskindofinformationambassadorwillbethemaindifferencebetweenthecompanythatwillcarryoutInternetbusinessinthefutureandothercompanies.Thesecompaniesthatcanusevalue-addedinformationtoimprovetheirproductsandserviceswillbeabletoprovidecustomerswithmorevaluablesuggestionsandultimatelywincustomerloyalty.
Relations
Introduction
Thereisanaturalconnectionbetweencorporatecultureinnovationandinformationmanagement,suchashumannature,knowledge,andinnovation.Informationmanagementandcorporatecultureareinseparable.Informationmanagementistheeracoordinatesandnormsofcorporateculture.Informationmanagementconstructionalsoneedsculturalsupport,whichispreciselyforefficientinformationmanagement.
Softresources
Enterpriseresourcescanbedividedintohardresourcesandsoftresources.Bothcorporateinformationandcorporateculturebelongtothesoftresourcesofthecompany.Corporateinformationandcorporateculturehavethefollowingcharacteristics:
(1)Renewability
Hardresourcesarelimitedandcannotberegenerated.However,corporateinformationandcorporatecultureinnovationarerelativelyinfiniteandrenewable.Knowledge,culture,ideas,ideas,etc.,arenotusedlessandless,butusedmoreandmore.Willcontinuetogrowinuse.Knowledge,technology,culture,ideas,etc.areallcapableofcontinuousinnovation,continuousdevelopment,andcontinuousincrease.Informationresourceshavealifespan.Withtheextensionoftime,theusevalueofinformationgraduallydecreasesorevendisappearscompletely.Butinformationhasdifferentmeaningsatdifferenttimes,places,andpurposes.Thusshowingnewusevalue.
(2)Sharing
Hardresourcesaregenerallyexclusiveandexclusive,andhaveobviousboundaries.However,corporateinformationandcorporatecultureinnovationaredifferentandshareable.Knowledge,technology,culture,ideas,etc.canallbelearnedandmastered.Theyareborderless,relyingonalearningability,andabilityisasoftresource,whichcanalsobecultivatedandcultivated.Corporateinformationcanalsobeusedbymultipleparties.
(3)Themarginalcostisdecreasing,butthemarginalbenefitisincreasing
Themarginalcostofhardresourcesisincreasing.However,corporateinformationandcorporatecultureinnovationaredifferent.Thecostwillnotincreasewiththeincreaseinusage.Onthecontrary,thecostwilldecreasewiththeincreaseofusersandusage.Themoreyoulearnaboutknowledge,technology,andculture,themoreyouaccumulate,thelowerthecostofre-learning,andthefasterandmoreyoumasternewtechnologiesandknowledge.Knowledge,technology,culture,etc.canbecontinuouslyimproved,andtheirmarginalbenefitsareincreasing.
(4)Withhighaddedvalueandstrongcompetitiveness
Productsbasedonhardresourcesareeasytolearnandimitate.Theincreaseinsales,themoreyousell,thelowertheprofit,resultingin"smallprofitsbutquickturnover".However,informationproductsaredifferent.Becauseoftheirhightechnicalcontent,highculturaltaste,andgreatsocialeffects,theyaredifficulttolearnandimitate,andtheyhaveacertaindegreeofmonopoly.Incorporateserviceandmanagement,goodcorporatecultureinnovationisreflectedingoodmarketingrelationshipsandmarketeffects.
Theroleofcultureinmanagement
(1)Corporateenvironmentalfactors
Thecorporateenvironmentisthemostimportantfactorinshapingcorporateculturalinnovation.Itisthesocialandbusinessenvironmentinwhichtheproductionandoperationoftheenterpriseislocated,includingtheconditionsofthemarket,government,andtechnologicalenvironment.Thesefactorsarethedirectreasonsthataffecttheimplementationofinformationmanagement.Therapiddevelopmentofinformationtechnologyhasevokedtheemergenceoftheknowledgeeconomy,andtheconstantsingingoftheknowledgeeconomyaroundtheworldhaspromotedthehighintegrationandrefinementofinformationresourcesbyenterprises,andachievedfullsharing.Thisisactuallyinformationmanagement.
(2)Valueconceptfactors
Valuesareatthecoreofcorporatecultureandarethekeytowhethercorporateculturalinnovationcanplayapositiveroleinbusinessoperations.Thevaluesofanenterpriseareactuallythecorecontentoftheenterprise'sideologicalcultureandideologicalsystem,aswellasthespirit,belief,motivationandpursuitoftheenterprise.Forexample,manydomesticandforeigncompanieshavetheirowncorevalues,andthesevaluesareguidingthecultureanddevelopmentofthecompany,andtheyhavereceivedgoodresults.Companiesthatimplementinformationmanagementadheretothecorevaluesofknowledge,buttheyalsoadheretothepeople-orientedvalues,becauseknowledgeismainlystoredinpeople'sbrains.Suchvalues,whicharedifferentfromthoseofthetraditionalindustrialera,willencouragecompaniestoformaninnovativeatmosphereofcorporateculturethatupholdsknowledgeandrespectstalents.Andtheguidingspiritandspecificinformationmanagementideasandmethodsaretransformedintothedailymanagementandemployeebehaviorofthecompany,sothatemployeescanshowunusualenthusiasmintheirworkandarewillingtodotheirbestforthedevelopmentofthecompany,andultimatelypromoteinformationmanagementsubjectivelySmoothimplementation.
(3)Incentiveculturalfactors
Ininformationmanagement,knowledge-basedemployeespaymoreattentiontospiritualthingssuchasreputationwhileattachingimportancetomaterialincentives.Companiesshouldtrytoaddmoreeffectivenewincentivecontentinresponsetothesenewcharacteristicsandneeds.
(4)Factorsofcorporateculturenetwork
Culturalnetworkreferstothemainchannelandpathforthetransmissionofcorporateculturalinnovationinformation,whichiscorporatevaluesandheroicanecdotesThe"carrier"ofthecompanyisachannelforspreadingcorporatecultureandinnovation.Businessmanagersoftenuseformalandinformalculturalnetworkchannelstodisseminaterelevantinformationthatisconducivetothedevelopmentofinformationmanagement,publicizeandeducatethecompany’sdevelopmentmission,strategy,values,corporatespiritandotherculturestoachieveasubtleeffect.
Culturalinnovation
Inordertosuccessfullyimplementinformationmanagement,enterprisesmustcarefullystudythecharacteristicsofcorporateculturalinnovationunderinformationmanagement,andactivelybuildacorporateculturesystemthatpromotesinformationmanagementthroughcontinuousinnovation.Promotethemanagementlevelofenterpriseoperationsandimprovetheabilityofenterprisestocreatevalue.
(1)Emphasizethepeople-orientedcorporateculture
Theimportantfeatureofthe"people-oriented"corporatecultureinnovationistovaluethevalueofpeopleandcorrectlyunderstandtheemployeesinthecompanyThestatusandroleofthecompanystimulatetheoverallawarenessofemployeesandfundamentallymobilizetheirenthusiasmandcreativity.Theneedsofknowledgeableemployeesforself-exposure,self-development,andself-realizationcanonlybemetina"people-oriented"corporateculturalinnovationenvironment.
(2)Acorporateculturethatencouragesinnovation
Encouraginginnovationandsupportingchangearethedistinctivefeaturesofcorporatecultureinnovationthatpromotesinformationmanagement.InformationmanagementbackgroundInadditiontotransformingknowledgeresourcesintonewproducts,newprocesses,andneworganizationandmanagementthroughinnovationactivities,enterprisesmustalsotrytoquicklyproduceandmarkettheresultsofinnovation,whichmustbeassistedbycorporateculturalinnovation.,Inordertopromotetheenterprisetoreachaconsensusofseekinginnovationandchange.Enterpriseswillencountervarioussetbacksintheprocessofinnovation.Iftheywanttobepersevering,theymustestablishacorporatecultureinnovationthatencouragescontinuouslearningandtoleranceoffailure.
(3)Creatingalearning-orientedcorporateculture
Enterprisesmustimprovetheabilitytoacquireknowledgeandeffectivelyapplyknowledge,andlearning,researchanddevelopmentarejustThebasicwaytoacquirethisability.Enterprisesshouldcreatealearningenvironmentforallemployees,provideopportunitiesforcommonlearning,encourageemployeestobegoodatlearning,masterthelatestknowledge,improvelearningabilityandexecutionability,andmakelearningrunthroughtheentirecareerandcreatesomething.
(4)Buildingasharedcorporatecultureofharmonyandtrust
Theexchangeandsharingofknowledgeisnotunconditionalandfree.EnterpriseknowledgeexchangeandsharingThereneedstobeaharmoniousenvironmentandinterpersonalrelationshipofmutualtrust.Enterprisesshouldcreateanatmosphereofknowledgeexchangeandsharing,andestablishafriendlyandcooperativesharedcorporatecultureinnovationfromseniormanagerstoordinaryemployees.Ofcourse,thiskindofsharedcorporatecultureinnovationmustbeguidedandrestrictedbycorrespondingincentivesandpunishmentmechanisms.Atthesametime,correspondingknowledgeandinformationexchangemethodsshouldbeadopted,suchase-mail,BBSforums,real-timeinformationexchangetoolsQQorblogs,etc.Toensureimplementation.
Corporateinformationandcorporateculturevareveryimportantsoftresourcesformodernenterprisestoenhancetheircompetitiveness.Agoodcorporateculturewilleffectivelypromotetherichandefficientuseofcorporateinformation.Therefore,continuouslyenrichingandinnovatingcorporateculturalinnovationandstrengtheningcorporateinformationconstructionhavebecomeareaswherecompaniescontinuetoconducttheoreticalandpracticalexploration.