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Information management



Definition

InformationManagement(InformationManagement,IM)isthecomprehensiveuseoftechnological,economic,policy,legalandhumanisticmethodsandMeansinordertocontrolinformationflow(includinginformalinformationflowandformalinformationflow),anactivityaimedatimprovingtheefficiencyofinformationutilizationandmaximizingtheutilityvalueofinformation.

Informationisthemanifestationoftheexistencestateandmovementattributesofthings."Things"generallyrefertoallpossibleobjectsinhumansociety,thinkingactivitiesandnature."Thewayofbeing"referstotheinternalstructureandexternalconnectionsofthings."Motion"generallyreferstochangesinallmeanings,includingmechanical,physical,chemical,biological,mentalandsocialmovements."Motionstate"referstothecharacteristics,situationandlawsofthingschangingintimeandspace.

Informationisgenerallytransmittedfromtheinformationproducertotheinformationuserintwoways.Oneisthattheinformationproducerdirectlyflowstotheinformationuser,whichiscalledinformalinformationflow;theotheristhattheinformationisunderthecontroloftheinformationsystem.b>Theflowtoinformationusersiscalledregularinformationflow.

Theso-calledinformationmanagementreferstothescientificplanning,organization,controlandcoordinationofvariousrelatedfactorsofhumansocialinformationactivities(mainlypeople,information,technologyandinstitutions)toachieveinformationresourcesTheprocessofrationaldevelopmentandeffectiveutilization.Itnotonlyincludesthemanagementofinformationcontentatthemicrolevel-informationorganization,retrieval,processing,service,etc.,butalsothemanagementofinformationinstitutionsandinformationsystemsatthemacrolevel.

Theworkprocessofensuringtheeffectiveoperationoftheinformationsystemthroughthedevelopmentofacompleteinformationmanagementsystemandtheuseofmoderninformationtechnology.Therearebothstaticmanagementanddynamicmanagement,butmoreimportantly,dynamicmanagement.Itnotonlyneedstoensurethecompletestateofinformationmaterials,butalsotoensurethattheinformationsystemoperatesnormallyinthecycleof"informationinput-informationoutput".

Informationmanagementisasocialactivitycarriedoutbyhumansinordertocollect,processanduseinformation.Itistheinevitableresultandtrendcausedbythedevelopmentofscienceandtechnology,thechangesinthesocialenvironment,andtheprogressofhumanthought.

Definitionandunderstanding

Therapiddevelopmentandwideapplicationofinformationtechnologiessuchascomputers,globalcommunicationsandtheInternethavecausedprofoundchangesintechnology,economy,cultureandsociety.Sincethe1990s,mankindhasenteredaneweraofeconomicdevelopmentcharacterizedby"informatization","networking"and"globalization".Informationhasbecomeanimportantsupportforsocialandeconomicdevelopmentaftermaterialandenergy.Resources,itischangingtheallocationofsocialresources,changingpeople'svalues,workandlifestyle.Understandinginformation,informationscience,informationtechnologyandinformationsociety,andgraspinginformationresourcesandinformationmanagementareasimportanttocontemporarymanagersasgraspingcorporatefinancialmanagement,humanresourcemanagementandlogisticsmanagement.

Theobjectofinformationmanagementisinformationresourcesandinformationactivities;informationscienceisthescienceofstudyingthelawsofinformationmovementandapplicationmethods;informationtechnologyisaboutthegeneration,transmission,transmission,reception,transformation,identificationandcontrolofinformationThegeneraltermforappliedtechnology,whichbridgesthegapbetweeninformationscienceandproductionpracticeapplications;informationmanagementscienceisasciencethatstudiesinformationresourcesandinformationactivitiesandstudiesthebasiclawsandmethodsofvariousinformationmanagementactivities.

Fortheabovedefinition,wemustpayattentiontounderstandingfromthefollowingaspects:

Objectsofinformationmanagement

(1)Informationresources

Itisanorganismofinformationproducers,information,andinformationtechnology.Thefundamentalpurposeofinformationmanagementistocontroltheflowofinformationandrealizetheutilityandvalueofinformation.However,informationisnotallresources.Inordertomakeitaresourceandrealizeitsutilityandvalue,itisnecessarytoresortto"human"intelligenceandinformationtechnology.Therefore,"people"arethemainbodycontrollinginformationresourcesandcoordinatinginformationactivities,andarethemainelements.Thecollection,storage,transmission,processingandutilizationofinformationandotherinformationactivitiesareinseparablefromthesupportofinformationtechnology.Withoutthepowerfulroleofinformationtechnology,itisimpossibletoachieveeffectiveinformationmanagement.Sinceinformationactivitiesareessentiallyfortheproduction,transmissionandutilizationofinformationresources,informationresourcesareoneoftheobjectsandresultsofinformationactivities.Thethreeelementsofinformationproducer,information,andinformationtechnologyformanorganicwhole-informationresourcesarethebasicelementsthatconstituteanyinformationsystemandareoneoftheresearchobjectsofinformationmanagement.

(2)Informationactivities

Itreferstothemanagementactivitiesandserviceactivitiescarriedoutbyhumansocietyaroundtheformation,transmissionandutilizationofinformationresources.Theformationstageofinformationresourcesischaracterizedbyactivitiessuchasinformationproduction,recording,collection,transmission,storage,andprocessing,withthepurposeofformingusableinformationresources.Thedevelopmentandutilizationstageofinformationresourcesischaracterizedbythetransmission,retrieval,analysis,selection,absorption,evaluation,andutilizationofinformationresources.Thepurposeistorealizethevalueofinformationresourcesandachievethepurposeofinformationmanagement.Theresearchobjectofinformationmanagementisnotcomprehensiveifitsimplymanagestheinformationresourcesandignorestheinformationactivitiescloselyrelatedtotheinformationresources.

Informationmanagementisakindofmanagement

Thebasicfunctionsofmanagementactivities"planning,organization,leadership,control"arestillthebasicfunctionsofinformationmanagementactivities,butthebasicfunctionsofinformationmanagementaremoreimportant.Targeted.

Informationmanagementisasocial-scaleactivity

Itreflectstheuniversalityandsocialityofinformationmanagementactivities.Itisauniversalinformationacquisition,controlandutilizationactivityinvolvingawiderangeofsocialindividuals,groups,andthestate.

Informationproductmanagement(micro):informationcollection,ordering,analysis,circulationofinformationproducts

Informationsystemmanagement(medium):design,implementationandevaluation,securitymanagement,Informationresourceallocation,etc.

Informationindustrymanagement(macro):industrialstructureandtesting,informationserviceindustrymechanismandmanagementmode,industrialpolicyandinformationlegislation,socialinformationization

——YueJianbo.FundamentalsofInformationManagement.TsinghuaUniversityPress,1999

BasicProcess

Informationisnostrangertoeachofus.Inreallife,everyoneisconstantlyreceivinginformation,processingandusinginformationallthetime,alldealingwithinformation.

Animportantfeatureofmodernmanagersinthemanagementstyleisthattheyrarelydealwith"specificthings",butmorewith"things".Thelargerthescaleofthemanagementsystemandthemorecomplexthestructure,thestrongerthethirstforinformation.Infact,foranyorganizationtoformaunifiedwillandaunifiedpace,thevariouselementsmustbeabletoaccuratelyandquicklytransmitinformationtoeachother.Managersmustrelyonvariousinformationfrominsideandoutsidetheorganizationtoeffectivelycontroltheorganization.Information,liketalents,rawmaterialsandenergy,isregardedasanimportantresourceforthesurvivalanddevelopmentofanorganization,andhasbecomeaprerequisiteformanagementactivities.Allmanagementactivitiescannotbeseparatedfrominformation,andalleffectivemanagementcannotbeseparatedfrominformationmanagement..

Informationmanagementreferstothegeneraltermforinformationcollected,processed,inputandoutputbypeopleintheentiremanagementprocess.Theprocessofinformationmanagementincludesinformationcollection,informationtransmission,informationprocessingandinformationstorage.

Informationcollectionistheacquisitionoforiginalinformation.

Informationtransmissionisthetransferofinformationintimeandspace,becauseinformationcanonlybeeffectivewhenitisdeliveredtotheneedyinatimelyandaccuratemanner.

Informationprocessingincludesthetransformationofinformationformandtheprocessingofinformationcontent.Theformchangeofinformationreferstotheaccuratetransmissionofinformationtothereceiverbychangingthecarrierintheprocessofinformationtransmission.

Thecontentprocessingofinformationreferstotheprocessingandsortingoftheoriginalinformationtorevealthecontentoftheinformationindepth.Aftertheinformationcontentisprocessed,theinputinformationcanbetransformedintotherequiredinformation,andcanbeusedinatimelyandeffectivemanner.InformationmanagementisalsoveryimportantinaheadhuntingcompanysuchasFiberhomeHeadhunting.Whentheinformationissenttotheuser,somearenotuselessafteruse,andsomeneedtobekeptforlaterreferenceandretention.Thisisinformationstorage.Throughthestorageofinformation,regularitycanberevealedfromit,anditcanalsobereused.

Withtherapiddevelopmentandpopularizationofscienceandtechnology,especiallyinformationengineering,computertechnologyandotherhigh-techtechnologies,today'sworldhasenteredtheinformationage.Enterprisesandorganizationsrequiremoreandmoreinformationprocessing,andthespeedisgettingfasterandfaster.Inorderformanagerstograspaccurateandreliableinformationinatimelymanner,andformtruefeedbackafterimplementation,afullyfunctionalandefficientinformationmanagementsystemmustbeestablished.Theinformationmanagementsystemadoptstechnicalequipmentmainlybasedonelectroniccomputers,andisconnectedtovariousinformationterminalsthroughanautomatedcommunicationnetwork.Itusesacomprehensivecommunicationnetworktocommunicateallaspectsofcontacttoensurerapid,accurate,andtimelycollectionanddeliveryofinformationOrder.

Features

(1)Managementfeatures

Informationmanagementisakindofmanagement,soithasthegeneralcharacteristicsofmanagement.Forexample,thebasicfunctionsofmanagementareplanning,organization,leadership,andcontrol.Theobjectofmanagementisorganizationalactivities,andthepurposeofmanagementistoachieveorganizationalgoals.Thesearealsoavailableininformationmanagement.However,asaspecialmanagementtype,informationmanagementhasitsownuniquecharacteristics:

1.Theobjectsofmanagementareinformationresourcesandinformationactivities;

2,informationmanagementrunsthroughIntheentiremanagementprocess,ithasitsownmanagementandsupportsothermanagementactivities.

(2)Characteristicsofthetimes

1.Theamountofinformationisgrowingrapidly

Witheconomicglobalization,theworld’sThepolitical,economic,andculturalexchangesbetweenorganizationsarebecomingmorefrequent;thelinksbetweenorganizationsarebecomingmoreandmoreextensive;thelinksbetweenvariousdepartmentswithintheorganizationareincreasing,andalargeamountofinformationisgenerated.Atthesametime,therapiddevelopmentofinformationorganizationandstoragetechnologyhasmadetheaccumulationofinformationreliableandconvenient.

2.Informationprocessinganddisseminationspeedisfaster

Duetotherapiddevelopmentofinformationtechnology,thespeedofinformationprocessinganddisseminationisgettingfasterandfaster.

3Informationprocessingmethodsarebecomingmoreandmorecomplex

Withtheincreasingdemandforinformationinmanagementwork,informationprocessingmethodsarebecomingmoreandmorecomplex.Earlyinformationprocessingwasmostlyanempiricalprocessingorsimplecalculation.Processingmethodsrequirenotonlygeneralmathematicalmethods,butalsomethodssuchasmathematicalstatistics,operationsresearch,andartificialintelligence.

4.Theresearchfieldsinvolvedininformationmanagementcontinuetoexpand

Fromascientificpointofview,informationmanagementinvolvesmanagement,socialsciences,behavioralsciences,andeconomics.Science,psychology,computerscience,etc.;technically,informationmanagementinvolvescomputertechnology,communicationtechnology,officeautomationtechnology,testingtechnology,microfilmingtechnology,etc.

Classification

1.Classificationaccordingtomanagementlevel:macroinformationmanagement,mesoinformationmanagement,microinformationmanagement;

2,classificationaccordingtomanagementcontent:informationProductionmanagement,informationorganizationmanagement,informationsystemmanagement,informationindustrymanagement,informationmarketmanagement,etc.;

3.Classifiedbyapplicationscope:industrialenterpriseinformationmanagement,commercialenterpriseinformationmanagement,governmentinformationmanagement,publicutilitiesInformationmanagement,etc.;

4.Classificationbymanagementmethods:manualinformationmanagement,informationtechnologymanagement,informationresourcemanagement,etc.;

5.Classificationbyinformationcontent:economicinformationmanagement,technologyInformationmanagement,educationinformationmanagement,militaryinformationmanagement,etc.

Informationmanagementrequirements

Timeliness

Theso-calledtimelinessmeansthattheinformationmanagementsystemmustbesensitiveandrapidtodiscoverandprovidetheinformationneededformanagementactivities.Therearetwoaspectshere:Ontheonehand,itisnecessarytodiscoverandcollectinformationinatimelymanner.Theinformationinmodernsocietyiscomplexandfast-changing.Someinformationisfleetingandcannotberecalled.Therefore,themanagementofinformationmustreflecttheprogressanddynamicsoftheworkinthefastestandmostagilemanner,andrecordthesituationsandproblemsthathaveoccurredinatimelymanner.Ontheotherhand,wemustdeliverinformationinatimelymanner.Informationcanonlybeeffectivewhenitistransmittedtothosewhoneedit,andithasastrongtimeliness.Therefore,itisnecessarytoprovideusefulinformationtorelevantdepartmentsandpersonnelbythefastestandmosteffectivemeanstomakeitthebasisfordecision-making,command,andcontrol.

Accurate

Informationisnotonlyrequiredtobetimely,butalsoaccurate.Onlyaccurateinformationcanenabledecisionmakerstomakecorrectjudgments.Distortedandevenerroneousinformationnotonlyfailstoguidemanagement,butonthecontrarycanleadtomanagementerrors.

Inordertoensuretheaccuracyoftheinformation,theoriginalinformationisfirstrequiredtobereliable.Onlyreliableoriginalinformationcanprocessaccurateinformation.Whencollectingandsortingoutoriginalmaterials,informationworkersmustadheretoanattitudeofseekingtruthfromfacts,overcomesubjectivearbitrariness,andcarefullyverifytheoriginalmaterialssothattheycanaccuratelyreflecttheactualsituation.Thesecondistomaintaintheunityanduniquenessofinformation.Thevariouslinksofamanagementsystemarebothinterrelatedandmutuallyrestricted,andtheinformationreflectingtheactivitiesoftheselinksiscloselyrelated.Therefore,alotofinformationinthesystemcanbesharedindifferentmanagementactivities,whichrequiresthattheinformationinthesystemshouldbeunifiedandunique.Therefore,whenprocessingandsortinginformation,itisnecessarytopayattentiontotheunificationofinformationandthesamemeasurementunittoavoidconfusionintheuseofinformation.

ManagementSystem

Introduction

Withoutaperfectmanagementsystem,anyadvancedmethodsandmeanscan'tgivefullplaytoitseffect.Inordertoensuretheeffectiveoperationoftheinformationmanagementsystem,wemustestablishacompletesetofinformationmanagementsystemsastheregulationsandguidelinesforinformationworktostandardizeinformationmanagement.Establishingasoundinformationmanagementsystemmainlyincludesthefollowingaspects:

Establishinganoriginalinformationcollectionsystem

Allinformationrelatedtoorganizationalactivitiesshouldbecollectedaccuratelyandwithoutomission.Tothisend,itisnecessarytoestablishacorrespondingsystem,arrangeaspecialpersonorsetupaspecialorganizationtoengageintheworkofcollectingoriginalinformation.Inorganizationalinformationmanagement,necessaryrewardsshouldbegiventounitsandindividualswithoutstandingworkperformance,andthosewhocauseinformationdelaysanddistortionsduetoirresponsibility,orwhomakeuporprovidefakedataforsomepurpose,shouldbegivenNecessarypunishment.

Specifyinformationchannels

Ininformationmanagement,theverticalinformationchannelsbetweentheupperandlowerlevelsmustbeclearlydefined,andthehorizontalinformationchannelsbetweenthesamelevelsmustbeclearlydefined.Establishnecessarysystemstoclarifytheresponsibilitiesandobligationsofvariousunitsanddepartmentsinprovidinginformationtotheoutsideworld,andcarryoutareasonabledivisionoflaborwithintheorganizationtoavoidrepeatedcollectionandcollectionofinformation.

Improvetheutilizationrateofinformation

Theutilizationrateofinformationgenerallyreferstothepercentageofeffectiveinformationinthetotaloriginalinformation.Thehigherthepercentage,thegreatertheeffectivenessofinformationwork.Onthecontrary,itnotonlycauseswasteinhumanandmaterialresources,butalsopreventsthenormalcirculationofusefulinformation.Therefore,itisnecessarytostrengtheninformationprocessinginstitutionsandimprovethebusinesslevelofinformationstaff,improvetheinformationmanagementsystem,andprovideinformationstaffwiththeabilitytoidentifyinformationthroughspecialtraining.Atthesametime,itisnecessarytopayattentiontotheuseofscientificquantitativeanalysismethods,tofindtherulesfromalargeamountofdata,toimprovethelevelofscientificmanagement,andtomaketheinformationfullyfunctional.

Establishaninformationfeedbacksystem

Informationfeedbackreferstothetimelydetectionofdeviationsintheimplementationofplansanddecisions,andeffectivecontrolandadjustmentoftheorganization,ifyourespondtodeviationsintheimplementationSluggishness,onlydiscoveredaftermakingabigmistake,thiswillbringlossestothework.Therefore,theorganizationmustputthetracking,inspection,supervisionandfeedbackinmanagementinanimportantposition,strictlystipulatethesupervisionandfeedbacksystem,regularlyconductin-depthanalysisofvariousdataandinformation,andestablishafastandsensitiveinformationfeedbacksystemthroughmultiplechannels..

Basicmodel

Introduction

Fourmodelsofinformationmanagement:Fromdictatorshiptodemocracy

AccordingtoResearchontheinformationapplicationanddevelopmenthistoryofmanycompanieswillrevealthattherearemainlyfourtypicalinformationmanagementmodels:

(1)Informationdictatorshiponlyhasaverysmallnumberofpeoplewhohavetherighttoobtaininformation;

(2)Informationanarchy,everyonecanbuildtheirowninformationsystem,inastateofchaos;

(3)Informationdemocracycanflowfreely,butinacontrolledstate;

(4)Theinformationambassadorisbeyondthescopeofasingleorganization,andinformationismoredemocratic,andaninformation"embassy"isestablishedattheboundaryoftheenterprise.

Informationdictatorship

Informationdictatorshipreferstotheconcentrationofinformationprivilegesinthehandsofafewpeople.Althoughafewseniormanagerscangetsomeusefulinformation,theyoftenneedtogothroughanexpensiveinformationsystem-ManagerInformationSystemEIS.ThisEISsystemisverycomplicated,difficulttoprogram,andinconvenienttouse.Themoreseriousanddeep-seatedproblemliesinthefactthatsincealldecisionsaremadebyafewpeople,thewisdomofmanyemployeeshasnotbeenused.

Inaddition,thereisamoresubtleinformationdictatorshipmodel,thatis,corporatemanagersandotherbusinessmanagersdonothaveanyEISsystem,butthecompanyhascultivatedandtrainedagroupofmastersandinstalledthemontheircomputers.Developedspecializedreporting,analysisandstatisticalsoftware.Thisconceptcalled"informationcenter"expandedtheuseofinformationtomorebusinesspeople,butunconsciously,thesetechnicalelitesbecameanotherformofinformationdictator.

Inthesetwomodesofinformationdictatorship,themiddleandlower-levelemployeesaredeprivedoftherighttoenjoyinformation.Thisresultsintwotypesofpeople:theinformationprivilegedclassandtheinformationisolationclass.Theinformationisolationclassmaybeputundermorepressuretodemandbetterworkperformance,butitisverydifficultwithoutgivingtheminformationknowledge.

Sotheymaylaunchaninformationrebellionanddemandtheestablishmentoftheirowndatamanagementsystem.Thisisthebasisfordataoverload.

Informationanarchy

Informationanarchystemsfromthefactthattheindividualordepartmentputstherequiredinformationintotheirowngrasp.Theresultistherapidgenerationofseparatedata"territories"or"underground"databases.Becausethese"underground"databasesarebasedonincompatiblesoftwareandhardwareplatformsandapplications,theycannotbeconnectedatall.Theinherentchaosandothershortcomingsofthisanarchyhavecausedseriousdamagetointernalcommunicationandcorporateprofits.

Similartomanyshort-livedanarchyeventsinhistory,informationanarchyisoftenjustashortcarnivalprocess.Thedepartmentthatbuildsitsownundergrounddatabasecanonlybesatisfiedwiththesolutionforaninstant,becauseoncetheseniormanagementreceivesreportsofinconsistentdatafromdifferentdepartments,theywillquestiontheauthenticityofthedata.Sosoonerorlatertheseunknownundergrounddatabaseswillbeunified.

InformationDemocracy

Manycompanieshavecometounderstand:Lettingallemployeesinthecompanyshareinformationcangreatlyincreasethevalueofinformation.Theyalsounderstandthatinordertomakecorporatebehaviormoreagileandefficient,mostemployeescannotbeshutoutofthedoorofinformationandletthemworkblindly.

Theinformationanalysismodelofchewingonnumbers,doingthingsindependently,anddecentralizedwillgraduallygivewaytoinformationdemocracy.Thelatterempowersenterprisestoactfasterandmoreagilebyimprovingaccurateinformationtoemployeesanddecentralizingdecision-makingpower.Accordingtosurveys,thegreaterthedegreeofdemocratizationandempowerment,thegreaterthevalueofinformation.Andthemoreinclinedtobreakinstitutionalboundaries,thegreaterthevalueofinformation.Druckeralsobelievesthat"decisionsshouldbemadeatthelowestleveloftheorganization,andascloseaspossibletotheexecutorofthisdecision."

InformationAmbassador

InformationdemocracydoesnotneedtobelimitedtotheenterpriseInthefirewall.ThroughtheInternet,informationdemocracycanbeextendedtocustomers,suppliers,andpartnersthroughcorporateextranets.Theenterpriseextranetwithbusinessintelligenceshouldbeasecurewebsite,andusersoutsidetheenterprisecanobtainandanalyzeinformation.Theyarecalledinformationambassadorsbecausetheyrepresenttheforefrontofcommunicationbetweenthecompanyandtheoutsideworld.Visionarycompaniesusee-commercetoestablishinformationambassadors,thepurposeofwhichistoprovideexternaluserswithameanstoobtain,analyze,andsharerelevantinformation.Usingthiskindofinformationambassador,customers,suppliersandpartnerswillalsomaketheirbusinessmoreintelligent.Enterpriseextranetsaremainlyformedinthefollowingthreeapplicationareas:supplychainextranets,userrelationshipextranets,andinformationintermediaryextranets.

ThiskindofinformationambassadorwillbethemaindifferencebetweenthecompanythatwillcarryoutInternetbusinessinthefutureandothercompanies.Thesecompaniesthatcanusevalue-addedinformationtoimprovetheirproductsandserviceswillbeabletoprovidecustomerswithmorevaluablesuggestionsandultimatelywincustomerloyalty.

Relations

Introduction

Thereisanaturalconnectionbetweencorporatecultureinnovationandinformationmanagement,suchashumannature,knowledge,andinnovation.Informationmanagementandcorporatecultureareinseparable.Informationmanagementistheeracoordinatesandnormsofcorporateculture.Informationmanagementconstructionalsoneedsculturalsupport,whichispreciselyforefficientinformationmanagement.

Softresources

Enterpriseresourcescanbedividedintohardresourcesandsoftresources.Bothcorporateinformationandcorporateculturebelongtothesoftresourcesofthecompany.Corporateinformationandcorporateculturehavethefollowingcharacteristics:

(1)Renewability

Hardresourcesarelimitedandcannotberegenerated.However,corporateinformationandcorporatecultureinnovationarerelativelyinfiniteandrenewable.Knowledge,culture,ideas,ideas,etc.,arenotusedlessandless,butusedmoreandmore.Willcontinuetogrowinuse.Knowledge,technology,culture,ideas,etc.areallcapableofcontinuousinnovation,continuousdevelopment,andcontinuousincrease.Informationresourceshavealifespan.Withtheextensionoftime,theusevalueofinformationgraduallydecreasesorevendisappearscompletely.Butinformationhasdifferentmeaningsatdifferenttimes,places,andpurposes.Thusshowingnewusevalue.

(2)Sharing

Hardresourcesaregenerallyexclusiveandexclusive,andhaveobviousboundaries.However,corporateinformationandcorporatecultureinnovationaredifferentandshareable.Knowledge,technology,culture,ideas,etc.canallbelearnedandmastered.Theyareborderless,relyingonalearningability,andabilityisasoftresource,whichcanalsobecultivatedandcultivated.Corporateinformationcanalsobeusedbymultipleparties.

(3)Themarginalcostisdecreasing,butthemarginalbenefitisincreasing

Themarginalcostofhardresourcesisincreasing.However,corporateinformationandcorporatecultureinnovationaredifferent.Thecostwillnotincreasewiththeincreaseinusage.Onthecontrary,thecostwilldecreasewiththeincreaseofusersandusage.Themoreyoulearnaboutknowledge,technology,andculture,themoreyouaccumulate,thelowerthecostofre-learning,andthefasterandmoreyoumasternewtechnologiesandknowledge.Knowledge,technology,culture,etc.canbecontinuouslyimproved,andtheirmarginalbenefitsareincreasing.

(4)Withhighaddedvalueandstrongcompetitiveness

Productsbasedonhardresourcesareeasytolearnandimitate.Theincreaseinsales,themoreyousell,thelowertheprofit,resultingin"smallprofitsbutquickturnover".However,informationproductsaredifferent.Becauseoftheirhightechnicalcontent,highculturaltaste,andgreatsocialeffects,theyaredifficulttolearnandimitate,andtheyhaveacertaindegreeofmonopoly.Incorporateserviceandmanagement,goodcorporatecultureinnovationisreflectedingoodmarketingrelationshipsandmarketeffects.

Theroleofcultureinmanagement

(1)Corporateenvironmentalfactors

Thecorporateenvironmentisthemostimportantfactorinshapingcorporateculturalinnovation.Itisthesocialandbusinessenvironmentinwhichtheproductionandoperationoftheenterpriseislocated,includingtheconditionsofthemarket,government,andtechnologicalenvironment.Thesefactorsarethedirectreasonsthataffecttheimplementationofinformationmanagement.Therapiddevelopmentofinformationtechnologyhasevokedtheemergenceoftheknowledgeeconomy,andtheconstantsingingoftheknowledgeeconomyaroundtheworldhaspromotedthehighintegrationandrefinementofinformationresourcesbyenterprises,andachievedfullsharing.Thisisactuallyinformationmanagement.

(2)Valueconceptfactors

Values​​areatthecoreofcorporatecultureandarethekeytowhethercorporateculturalinnovationcanplayapositiveroleinbusinessoperations.Thevalues​​ofanenterpriseareactuallythecorecontentoftheenterprise'sideologicalcultureandideologicalsystem,aswellasthespirit,belief,motivationandpursuitoftheenterprise.Forexample,manydomesticandforeigncompanieshavetheirowncorevalues,andthesevalues​​areguidingthecultureanddevelopmentofthecompany,andtheyhavereceivedgoodresults.Companiesthatimplementinformationmanagementadheretothecorevalues​​ofknowledge,buttheyalsoadheretothepeople-orientedvalues,becauseknowledgeismainlystoredinpeople'sbrains.Suchvalues,whicharedifferentfromthoseofthetraditionalindustrialera,willencouragecompaniestoformaninnovativeatmosphereofcorporateculturethatupholdsknowledgeandrespectstalents.Andtheguidingspiritandspecificinformationmanagementideasandmethodsaretransformedintothedailymanagementandemployeebehaviorofthecompany,sothatemployeescanshowunusualenthusiasmintheirworkandarewillingtodotheirbestforthedevelopmentofthecompany,andultimatelypromoteinformationmanagementsubjectivelySmoothimplementation.

(3)Incentiveculturalfactors

Ininformationmanagement,knowledge-basedemployeespaymoreattentiontospiritualthingssuchasreputationwhileattachingimportancetomaterialincentives.Companiesshouldtrytoaddmoreeffectivenewincentivecontentinresponsetothesenewcharacteristicsandneeds.

(4)Factorsofcorporateculturenetwork

Culturalnetworkreferstothemainchannelandpathforthetransmissionofcorporateculturalinnovationinformation,whichiscorporatevalues​​andheroicanecdotesThe"carrier"ofthecompanyisachannelforspreadingcorporatecultureandinnovation.Businessmanagersoftenuseformalandinformalculturalnetworkchannelstodisseminaterelevantinformationthatisconducivetothedevelopmentofinformationmanagement,publicizeandeducatethecompany’sdevelopmentmission,strategy,values,corporatespiritandotherculturestoachieveasubtleeffect.

Culturalinnovation

Inordertosuccessfullyimplementinformationmanagement,enterprisesmustcarefullystudythecharacteristicsofcorporateculturalinnovationunderinformationmanagement,andactivelybuildacorporateculturesystemthatpromotesinformationmanagementthroughcontinuousinnovation.Promotethemanagementlevelofenterpriseoperationsandimprovetheabilityofenterprisestocreatevalue.

(1)Emphasizethepeople-orientedcorporateculture

Theimportantfeatureofthe"people-oriented"corporatecultureinnovationistovaluethevalueofpeopleandcorrectlyunderstandtheemployeesinthecompanyThestatusandroleofthecompanystimulatetheoverallawarenessofemployeesandfundamentallymobilizetheirenthusiasmandcreativity.Theneedsofknowledgeableemployeesforself-exposure,self-development,andself-realizationcanonlybemetina"people-oriented"corporateculturalinnovationenvironment.

(2)Acorporateculturethatencouragesinnovation

Encouraginginnovationandsupportingchangearethedistinctivefeaturesofcorporatecultureinnovationthatpromotesinformationmanagement.InformationmanagementbackgroundInadditiontotransformingknowledgeresourcesintonewproducts,newprocesses,andneworganizationandmanagementthroughinnovationactivities,enterprisesmustalsotrytoquicklyproduceandmarkettheresultsofinnovation,whichmustbeassistedbycorporateculturalinnovation.,Inordertopromotetheenterprisetoreachaconsensusofseekinginnovationandchange.Enterpriseswillencountervarioussetbacksintheprocessofinnovation.Iftheywanttobepersevering,theymustestablishacorporatecultureinnovationthatencouragescontinuouslearningandtoleranceoffailure.

(3)Creatingalearning-orientedcorporateculture

Enterprisesmustimprovetheabilitytoacquireknowledgeandeffectivelyapplyknowledge,andlearning,researchanddevelopmentarejustThebasicwaytoacquirethisability.Enterprisesshouldcreatealearningenvironmentforallemployees,provideopportunitiesforcommonlearning,encourageemployeestobegoodatlearning,masterthelatestknowledge,improvelearningabilityandexecutionability,andmakelearningrunthroughtheentirecareerandcreatesomething.

(4)Buildingasharedcorporatecultureofharmonyandtrust

Theexchangeandsharingofknowledgeisnotunconditionalandfree.EnterpriseknowledgeexchangeandsharingThereneedstobeaharmoniousenvironmentandinterpersonalrelationshipofmutualtrust.Enterprisesshouldcreateanatmosphereofknowledgeexchangeandsharing,andestablishafriendlyandcooperativesharedcorporatecultureinnovationfromseniormanagerstoordinaryemployees.Ofcourse,thiskindofsharedcorporatecultureinnovationmustbeguidedandrestrictedbycorrespondingincentivesandpunishmentmechanisms.Atthesametime,correspondingknowledgeandinformationexchangemethodsshouldbeadopted,suchase-mail,BBSforums,real-timeinformationexchangetoolsQQorblogs,etc.Toensureimplementation.

Corporateinformationandcorporateculturevareveryimportantsoftresourcesformodernenterprisestoenhancetheircompetitiveness.Agoodcorporateculturewilleffectivelypromotetherichandefficientuseofcorporateinformation.Therefore,continuouslyenrichingandinnovatingcorporateculturalinnovationandstrengtheningcorporateinformationconstructionhavebecomeareaswherecompaniescontinuetoconducttheoreticalandpracticalexploration.

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